When a person walks into your store, they’re almost always going through some sort of transition. Maybe they bought a new house, just moved to town, got a divorce, injured their neck in a horseback riding accident where a painted Palomino walked under a low hanging limb and clotheslined them right off its back. Read More
It’s 2022, and there’s no time like the present to start looking at creative ways to drive foot traffic to your store. Read More
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A brand museum — a unique way to show customers your store's history – could be the next easy marketing piece you add to your strategy. Read More
Imagine this: The year is 2035. You’re on your way to your first day of work at Future Sleep, a mattress manufacturer that uses high-tech equipment to help make the job easier. After your self-driving car parks itself, you ride your hoverboard to the entrance and facial recognition technology confirms your identity and allows you to enter the building. Then you head to your locker to grab your augmented reality glasses. Read More
“You’re once, twice, three times a lady.” – Lionel Ritchie The reason that song is memorable goes beyond the vocals and... Read More
Have you ever learned something and then suddenly it seemed to appear everywhere? The strange occurrence is often referred to as the Baader-Meinhof Phenomenon, or Frequency Bias, but how do you know if it’s real, or if you really are seeing this thing everywhere? Read More
With the lightening speed emergence of ChatGPT, building a content hub is closer than ever – and may be just the thruster you need in 2023. From writing product descriptions and blog posts to meta content, pulling consumers to your site should be your top priority this year. Read More
We all sleep, and there are several things you can do to improve the quality of your sleep. Even further, if you're a retailer, you can share these tips with your customers to position yourself as a sleep expert: Read More
Around 2015, Facebook changed its News Feed ranking system to weigh videos more heavily than links. Then in 2017, MTV announced it was “pivoting to video.” Read More
Retailers need to be ready to talk to customers about revenge bedtime procrastination and explain what we know about it. Read More
In June 2020, Gwyneth Paltrow launched “This Smells Like My Vagina,” a candle that started as a joke, but became a huge hit when it sold out on her Goop.com website. Naturally, her next step was getting into the mattress business. Read More
With inflation at a whopping 8.58%, what will happen to HENRYs — high earners no yet rich? We look at three ways. Read More