Even before COVID-19, few industries had been more disrupted than the mattress business. Read More
When your reviews support what you’re trying to say about your business, that’s when you are on your way to building a successful brand. Read More
In June 2020, Gwyneth Paltrow launched “This Smells Like My Vagina,” a candle that started as a joke, but became a huge hit when it sold out on her Goop.com website. Naturally, her next step was getting into the mattress business. Read More
Pillow used to be a sign of wealth, but today there's a pillow for everyone. And there are more ways than ever to help sleepy customers find the right pillow for the job. Read More
Commercials today are full of sexual innuendos, which brings up an old debate: does sex really sell? The answer: it's complicated. Read More
Imagine this: You won $300,000 on a scratch-off lottery ticket. Thinking of all of the things you could do with the money, you remember that it’s always been your dream to open a mattress store. So, how do you do it? Read More
The coronavirus pandemic has brought about many challenges for retailers. Read More
Marketing your business is an essential part of telling your story and attracting customers. You won’t succeed if consumers don’t know you exist. Read More
At 11:30 a.m. sharp my Avocado Mattress Virtual Experience Specialist appears on Zoom. Her name’s Rachel and she’s standing in front of a whitewashed wooden wall, flanked by an Avocado Green Pillowtop Mattress. Read More
A Google search for “memory foam sleeps hot” produces 52 million times. It’s no secret that the dense material has a tendency to retain heat. Many consumers have suffered hot sleep on a foam mattress or, when researching online, they’re finding information telling them to watch out for beds that make you boil. Read More
It’s 7 a.m. and my alarm was screaming at me to get out of bed. Like a good boy, I woke up early this particular Sunday so I could make it to church. I got out of bed, cooked some breakfast, and ended up behind schedule because the kids weren’t cooperating. Read More
As “Mattress Mack,” Jim McIngvale of Gallery Furniture has become famous for his big bets. Beyond the millions of dollars in press coverage, there’s a deeper layer of genius at work. Read More