The list of mattresses out there that promise a cooler night’s sleep goes on—almost to the point that it seems like there’s a cold war among companies offering cooling mattresses. Read More
Pillow used to be a sign of wealth, but today there's a pillow for everyone. And there are more ways than ever to help sleepy customers find the right pillow for the job. Read More
If we don’t learn from the past, we’re bound to repeat it. But in some cases, that may be just what we need to succeed. Take mattress ads, for example. In the past, mattress ads focused on how people live, sleep and interact with their beds—something many mattress companies continue to focus on today. Read More
Alarmed by an increase in new cases of the Covid-19 virus late last month, China created a painful new kink in an already dysfunctional supply chain by implementing a seven-week mandatory quarantine for cargo vessels and their crews hoping to return to China. Read More
With summer here, retailers have the perfect chance to bring in customers with community-based events that can build brand recognition. Read More
Quick: Without Googling it, how long has Purple Innovations been around? It may surprise you to know that the company formed more than 25 years ago and started out making wheelchairs. When people wanted comfier seats, the founders used the same gel grid technology that would later be used in their mattresses. Read More
You’ve heard how important e-commerce is for retailers—and maybe you’ve even upped your game in your store recently. Read More
The FAM’s Ray Allegrezza talked with Overstock President Dave Nielsen to find out more about the company's focus on furniture. Read More
Julia Rosien talks about 2022's shifting digital marketing trends and offers tips and advice for retailers. Read More
Blind adventurer Erik Weihenmayer delivered the opening keynote for Nationwide Marketing Group’s PrimeTime show in Phoenix on February 6 and shared a powerful message with attendees about how to use challenges and adversity to propel their businesses to new heights. Read More
Every good mattress salesman knows that the business is just not about sales and margins, but actually helping people sleep better so they can live healthier lives. Read More
If you haven’t started planning Memorial Day, don’t worry, there’s still time. With the holiday coming up in just over a month, The FAM reached out to a few mattress industry executives to see if the holiday is still important and talk about how it’s marketed in the industry. Read More
