Let me start by saying that I have known Alan Vonderhar from Miskelly Furniture, also known as Dr. V, for a few years now, and he is one of my favorite people in the industry. Read More
There are three main reasons you really need to be on TikTok and ignoring them could hurt your business in the future. Read More
As the temperatures drop and customers head out to do their holiday shopping, retailers have the perfect opportunity to plan community-based events that can build brand recognition, bring people into your store, and offer people in the local area a fun activity. Read More
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A brand museum — a unique way to show customers your store's history – could be the next easy marketing piece you add to your strategy. Read More
When I was 12 years old I would wake up on Sunday morning in Houston, Texas and watch professional wrestling. Read More
Alarmed by an increase in new cases of the Covid-19 virus late last month, China created a painful new kink in an already dysfunctional supply chain by implementing a seven-week mandatory quarantine for cargo vessels and their crews hoping to return to China. Read More
In a recent conversation with Goodbed’s Mike Magnuson and Jeff Cassidy on the Mike It Up Show, Larry Miller, CEO of Sit'N Sleep, had some insightful information to share with the industry. We’ve rounded up some of the best advice he offered so you can use it to grow your business as well. Read More
If we don’t learn from the past, we’re bound to repeat it. But in some cases, that may be just what we need to succeed. Take mattress ads, for example. In the past, mattress ads focused on how people live, sleep and interact with their beds—something many mattress companies continue to focus on today. Read More
Before I wrote about the mattress industry, I wrote about the outdoor furniture business. As I was thinking about the similarities between the mattress category and outdoor furniture, I came across a delightful connection that I didn’t expect to find. Read More
In my first column for The FAM, I made you a simple promise. Simply put, I would never sugar-coat any of my columns. Read More
For years, retail sales associates have been looked down upon—with people calling the position a dead-end job that no one can make a career out of. Read More
Chances are if you are familiar with furniture stores, you’ve undoubtedly seen the windows plastered with brightly colored signs that read “price reduction,” “no interest,” or “no down payments.” Read More
