Amp up your content marketing strategy with ChatGPT generated product descriptions, blog posts and meta content.
If you’re blogging on your business website, you understand the strength and value of inbound content marketing. But a content hub – a content-rich website – takes everything you know about driving traffic to your website and shifts it up to hyper-drive. Not only does a content hub improve your rankings for competitive terms, it supports the deep dive of information customers crave, which can generate quality leads that drive business results.
With the lightening speed emergence of ChatGPT, building a content hub is closer than ever – and may be just the thruster you need in 2023. From writing product descriptions and blog posts to meta content, pulling consumers to your site should be your top priority this year.
Before ChatGPT hit the airwaves in late 2022, the online content marketing game was over crowded – it’s about to hit stampede status. How can you get ahead of it and reap the rewards? Watch our ChatGPT podcast and then read on!
What is a content hub and how can you leverage AI to make it work for your business?
Content hubs have the power to create multiple digital headquarters for different topics, allowing customers to soak up much more information on their topic of choice. But content on your website has a whole lot more benefits that you may be missing out on:
- Content creates authority. Consistent, meaningful content helps consumers understand your products and your brand – and that builds trust.
- Content drives traffic. Whether you’re a major league player or a niche retailer, content hubs afford a broader SEO reach, which will drive more organic traffic to your site and improve domain authority.
- Content generates leads. Employing more long-tail search terms in your SEO strategy naturally leads customers who are actively looking for the information you’re offering. And those qualified leads are much more likely to sign up for a newsletter, send an email inquiry or visit your store in person.
- Content increases brand awareness. What differentiates you from your competitors? Are you memorable in the marketplace? Quality content supplies deeply comprehensive, immediately usable information – and brand recognition is a natural byproduct.
Before you begin using ChatGPT, it’s important to remember the tool isn’t Google, Alexa – or human. You’re programing a machine with words, which means succinct, clear instructions are important. Here are some do’s and don’ts to get you started.
- Do be clear. In your prompt, eliminate unnecessary words. Be prepared to try multiple prompts if you’re not satisfied with the response.
- Don’t ask it to write a full blog post or essay. While the tool is capable of it, what it will generate will require a lot from you, the expert, to make it ready for human consumption.
- Do ask it to write smaller pieces of content. For product descriptions, be clear in the product name and any style features it will need (like pillow top plush). And then use that description to write even smaller pieces of content, like meta descriptions.
- Don’t forget that ChatGPT is still in 2021. For now, the data within the tool is dated so product launches may be a stretch. As the tool evolves, so will the content within it.
- Do use it to jumpstart your content generation. Used properly, ChatGPT can help you ideate content ideas your customers need to make smart buying decisions. Use it as your content study buddy and ask it questions, which will generate more questions.
- Don’t forget it’s a tool, not a human. Don’t ask it for facts or to do an analysis – it will happily fake it’s answer.
- Do break your requests into chunks. For larger pieces of content, like a blog post, begin with asking for an introduction and then revise that content fully before moving on. For each idea within the post, ask it to write three key points.
- Don’t post content without editing. For now, ChatGPT is a smart starting point for content generation. Use it to build your content framework and then get to work editing. You’ll need to ensure the information is correct – Chatpgt will invent content when it can’t find the correct answer.
- Do push towards the unique. Ask it to write in a tone – playful, persuasive or sarcastic or in the style of your favorite publication – and learn from your experimentation.
- Don’t be afraid to ask for revisions. ChatGPT has a memory and you can use that memory to help you revise previously generated content. The memory can sometimes get stuck though so be specific in your request and be prepared to start a new chat if needed.
Creating a content-rich website can feel like an overwhelming task but begin with your goals in mind. Hoping to rank for more long tail terms or simply provide answers to common customer complaints? A content-rich website not only helps your customers, it helps you and your business goals. More engaged readers builds trust and authority on your site, which naturally leads to better business in 2023.
Read my other posts on The FAM!
- Retail sustainability
- Do you use images in your blog posts?
- How to make your business blog work for you
Who the heck is Julia Rosien?
At the end of the day, it’s night and it’s my job to help you get a better night’s sleep – and lead a healthier, longer life. Pretty awesome job, right? As Vice President of Brand & Digital Marketing for Restonic Mattress Corporation, I also serve as the brand liaison for Restonic’s family of brands, which includes Scott Living and Biltmore.
My motto: life is better together. We all want to succeed and when we work together, we can make great things happen for ourselves, those around us and the organizations we serve. Connect with me on LinkedIn.