In the second part of this four-part series, we’ll focus on how challenges to being a sales rep may impact the future of the role. Read More
Mattress salespeople have been compared to used car salesmen for years—mostly because of how they haggle the price. And while that stigma is slowly evaporating, some retailers still find haggling as a good way to make sales and build relationships with customers. Read More
Before you ask yourself if you can accomplish a big goal, maybe take a moment to ask yourself why it's important to you. If your WHY is strong enough, the HOW isn't just possible, it's probable. Read More
It’s 2022, and there’s no time like the present to start looking at creative ways to drive foot traffic to your store. Read More
Recognizing the need for a well-designed, health-tracking mattress for seniors, Ergomotion has created Dawn House Living—a new bed aimed specifically at seniors that has sensors to detect irregularities. Read More
In less than two decades, the graying of America will be inescapable: Older adults are projected to outnumber kids for the first time in U.S. history. Read More
The Consumer Electronics Show (CES) kicked off the new year with amazing technological introductions, from Cadillac’s InnerSpace autonomous car, to Astell&Kern's first "carryable" headphone amplifier. But notably, there were quite a few innovations in the sleep and bedding category. Here are a few of The FAM’s favorites: Read More
As a local retailer, you probably don’t limit yourself to advertising in just one way. You likely combine digital marketing with in-person marketing. To maximize the effects of your marketing campaign, you want to ensure you create an omnichannel retail experience. Read More
For many, complacency is the enemy. But sometimes, it breeds new ideas that never would have come about otherwise. Such is the case for Chiropractor, Inventor, and Tummy Time Mattress Founder Lamont Smith. Read More
As 2021 comes to a close, it’s never too early to begin thinking about ways to drive foot traffic in the New Year. Read More
If you’re in the furniture industry, it’s a given that you’ve heard scores of great furniture stories, including the one that sites High Point as the Furniture Capital Of The World. Read More
If we don’t learn from the past, we’re bound to repeat it. But in some cases, that may be just what we need to succeed. Take mattress ads, for example. In the past, mattress ads focused on how people live, sleep and interact with their beds—something many mattress companies continue to focus on today. Read More
