Dream Camp Hero

Brought to you by The FAM and C3.

FAM + C3

Are you tired of regular conferences?

Do you love getting together with industry friends, but struggle to sit inside a conference hall listening to panel discussions and talking heads? Would you rather be outdoors enjoying a thrilling adventure while connecting with your sleep industry friends?

If this sings to your soul, Dream Camp might be for you.

What is Dream Camp?

Dream Camp is the world's first adventure retreat for executives, thought leaders, and tastemakers working in the sleep and mattress industry.

Dream Camp is for the adventurous among us who hate sitting inside a conference room and would rather make memories and connect with people by doing something active and engaging.

We believe when you come together around a shared interest like cycling, those conditions fast-track relationships and help people form lifelong bonds.

We’re sick of temporary, transactional interactions that unfold at most conferences and we decided to do something about it.

Dream Camp is for women and men who crave the outdoors and don’t want to spend their most valuable years stuck at a conference surrounded by blue blazers and brass buttons.

We play by our own rules. We love people and we believe that by deepening our connections we can make the world a better place.

Dream Camp is the only adventure retreat in the sleep industry designed to build community and connections that last a lifetime.

How do I get into Dream Camp?

Dream Camp is for sleep industry executives, thought leaders, and tastemakers. The experience we've created is designed for those are passionate about an activity. For example, if you're not an intermediate (or advanced) mountain biker, please don't apply for Dream Camp Mountain Biking.

To get in to Dream Camp, you must apply. Not everyone will make it. Dream Camps slots are limited because we reserve large homes where the group can enjoy organic interactions that only happen when you stay under one roof.

If you think you're a good fit, scroll down to apply.

Apply to Dream Camp Mountain Biking

The exclusive retreat for sleep industry executives, thought leaders, and tastemakers. Dream Camp Sacramento Mountain Biking is coming up May 11 - 13, 2022.


How much does Dream Camp Cost?

Free To You

For those accepted to Dream Camp, lodging is provided at no cost to you, thanks to C3.

Dinner, lunch, and a house full of snacks, drinks, wine, beer, and spirits are also complimentary, thanks to our sponsors and partners. If it sounds like a dream, it is.

You'll Cover

Airfare and travel to and from Dream Camp. Don’t forget your bike. 

Bike rentals. Let us know if you’re renting and we’ll provide a list of shops and available models. 

Trail Fees. If there are trail fees, you'll need to cover those.

Outside hotel and lodging. If you decide to stay at a hotel or another home, you’ll need to cover that cost.

Dream Camp Rules

  1. You are not allowed to get your own drink. 

  2. Come prepared with miles on your legs.

  3. No phones during meals or planned events. Be present.  

  4. Bring a burning bedding question you’d like to explore.

  5. Participate 100% and remember that people connect with your vulnerabilities, not your victories.

  6. No whining. 

  7. If you break the rules you owe 10 push ups. 

  8. What happens at Dream Camp stays at Dream Camp, except the friendships and big ideas.


Who is behind Dream Camp?

Dream Camp is being brought to you by The FAM and C3. Normally the team at C3 is engineering, designing, and manufacturing the most advanced mattress machinery in the world. Come to find out, they’re also passionate about mountain biking. They contacted The FAM about creating a new way to gather our industry and together they created Dream Camp.

Is this a one-time event?

This is the first of many. Dream Camps are being planned around a variety of activities. We’ll unveil more Dream Camps as they become available. Subscribe to the newsletter at fam.news to get the latest updates.

Why are there rules?

Show up to Dream Camp and you’ll understand why we created rules. It takes years to understand certain etiquette, but a set of temporary rules allows everyone to come to Dream Camp and operate from the same playbook. This allows us to connect on a deeper level and walk away having had the best possible experience.

What am I going to get out of Dream Camp?

You get what you give. We understand why you might ask this question. You’re taking time away from your families and work. We believe Dream Camp will reinvigorate your sense of purpose in the sleep industry, deepen your connections so you can more easily solve problems and tackle opportunities. Oh, and you’re going to have fun. Remember, this is your life. As far as we know, you only get one. You deserve to have lots of fun with amazing people.

Dream Camp Logo Blue

Coming Up: Dream Camp Sac-Town MTB

Dream Camp Mountain Biking is taking place May 11-13, 2022 in Sacramento, California.


Wednesday, May 11th

Arrive before noon and set up bikes.

12:00 p.m. Lunch at the house.

2:00 p.m. Afternoon ride. Plan for 2 hours of riding (ripping or straight back’n, just smile).

4:30 p.m. Clean up, grab a beer and hang out.

6:00 p.m. Leave for dinner.

6:30 p.m. Dinner at Farmhaus.

10:30 p.m. Bedtime.

Thursday, May 12th

8 a.m. Breakfast and Bedding. We’ll discuss mattress business trends, the state of the industry, changes we’d like to see, and the future of sleep products.

9:30 a.m. Prep gear and get ready.

10 a.m. Morning ride. Plan for 3.5 – 4 hours of pure party pace fun. We’ll pack snacks and eat on the trail.

2:30 p.m.  Back at the house to eat, relax, regroup, clean up, and hangout. 

4:00 p.m. Bring Your Key event followed by cocktail hour.

6:30 p.m. Dinner at the house. 

10:30 p.m. Bedtime.

Fridayday, May 13th

Morning ride for those with later departure times.

11 a.m. Depart from Dream Camp and dream about next time.

Your Costs & Fees

$10/day trail fee.

Airfare and transportation to and from Dream Camp.

Dinner at Farmhaus.

Brought to you by The FAM and C3.

FAM + C3
May 11-13, 2022
Dream Camp Mountain Biking
Sacramento, California

Apply to Dream Camp

Dream Camp Mountain Biking is taking place May 11 - 13, 2022 outside of Sacramento, California.

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