Have you heard about sleep tours? No, we’re not talking about the metal band. A Hong Kong tour company took note of how many people fell asleep on its busses and stepped up to capitalize on it. Read More
In today’s world, teaming up with influencers is key for mattress stores. These partnerships can make your brand more visible... Read More
Are you in the mattress business or are you in the life improvement business? It’s an important distinction because they deliver much different margins and require a different approach in just about every aspect of your business. Read More
Did you know that March 18, 2022 is World Sleep Day? Read More
When you say, “I bought an Apple today”, few will think you’re trying to work more fruit into your diet.... Read More
Welcome to the dynamic world of mattress retail. Here, making the right mattress store staffing decisions is crucial for success.... Read More
The FAM gets the scoop on two new American Mattress stores than recently opened in Florida. Read More
The secret is the shoes.
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When it comes to buying a mattress, customers aren’t just looking for a comfortable place to sleep. They want an... Read More
There’s an old and magical book called “A Pattern Language” that describes many surprising ways humans actually behave in certain spaces like towns, streets, buildings, balconies, and bedrooms. Read More
In the furniture world, it seems as if big retailers are getting bigger and more successful—and that goes for big box stores, large independent retailers, and more. Read More
In the mattress store branding world, standing out is key. It’s not just about the products. It’s about building an... Read More