There are tons of benefits that come from promoting from within your company, especially if that promotion goes to a 10-year veteran of the company who’s previously served as the VP of marketing. Read More
The FAM learned that Purple now has 15 stand-alone showrooms throughout Utah, Texas, Idaho, Washington, California, New Jersey, Ohio, and Virginia. Read More
If we don’t learn from the past, we’re bound to repeat it. But in some cases, that may be just what we need to succeed. Take mattress ads, for example. In the past, mattress ads focused on how people live, sleep and interact with their beds—something many mattress companies continue to focus on today. Read More
Julia Rosien talks about 2022's shifting digital marketing trends and offers tips and advice for retailers. Read More
Every good mattress salesman knows that the business is just not about sales and margins, but actually helping people sleep better so they can live healthier lives. Read More
If you haven’t started planning Memorial Day, don’t worry, there’s still time. With the holiday coming up in just over a month, The FAM reached out to a few mattress industry executives to see if the holiday is still important and talk about how it’s marketed in the industry. Read More
The 14th Annual Ante4autism event, which took place July 23 at the South Point Hotel and Casino, raised $140,212 for 5 Autism charities Read More
As e-commerce sales have grown more important than ever since the pandemic hit, Nationwide Marketing Group is launching a new endless aisle feature for members with e-commerce-enabled websites that allows retailers to quickly and easily add products to their online catalogs. Read More
Back in 2018, a group of countries led by Vietnam was importing approximately 8,000 mattresses into the United States. But when that number grew to 4.2 million the very next year, the mattress industry took notice. Read More
Blind adventurer Erik Weihenmayer delivered the opening keynote for Nationwide Marketing Group’s PrimeTime show in Phoenix on February 6 and shared a powerful message with attendees about how to use challenges and adversity to propel their businesses to new heights. Read More
Quick: Without Googling it, how long has Purple Innovations been around? It may surprise you to know that the company formed more than 25 years ago and started out making wheelchairs. When people wanted comfier seats, the founders used the same gel grid technology that would later be used in their mattresses. Read More
There are three main reasons you really need to be on TikTok and ignoring them could hurt your business in the future. Read More