Once every decade. That’s how often a customer walking through your door shops for a mattress. This is your one chance to transform that person’s life by putting them on a path to better sleep. Read More
Before I wrote about the mattress industry, I wrote about the outdoor furniture business. As I was thinking about the similarities between the mattress category and outdoor furniture, I came across a delightful connection that I didn’t expect to find. Read More
Of all the things affecting the mattress industry right now, foam shortages and price hikes are at the top of the list—which is why so many mattress manufacturers are pushing alternatives to foam. Read More
Imagine a website that tells you what a customer wants out of a mattress, explains the bad experiences they’ve had and shows you common—or sometimes uncommon—questions consumers have about the products you sell. Read More
Millions of mattress myths are swirling around the internet and they’re impossible for retailers to police. But what happens when a shopper comes into your store asking about product quality differences, brands, and buying online beds. Read More
If you go to buy a new laptop, you don’t only buy it based on how much it costs, you look at what features and benefits it has—what it does and how it will help you. Read More
While many industries spent last year scrambling to stay afloat, the furniture and mattress space got an unexpected tailwind that propelled them almost a decade ahead in terms of technology and sales. Read More
Have you ever learned something and then suddenly it seemed to appear everywhere? The strange occurrence is often referred to as the Baader-Meinhof Phenomenon, or Frequency Bias, but how do you know if it’s real, or if you really are seeing this thing everywhere? Read More
There’s an old and magical book called “A Pattern Language” that describes many surprising ways humans actually behave in certain spaces like towns, streets, buildings, balconies, and bedrooms. Read More
Piper Sandler published research for June 2021 stating 67% of retailers said price increases from manufacturers are providing a benefit to sales trends. At first glance, this idea seems counterintuitive. When prices go up, don’t people buy less? Read More
Dos Marcos hosted what might be the world’s first webishow featuring Greg Law, owner of Sweet Dreams Mattresses and Furniture, and Dr. V, director of strategic development at Miskelly Furniture. Read More
How are you building trust with your customers? You charge your salespeople to build that connection with the consumer when they walk into your store, but are you practicing what you preach? Read More