With more options available to dealers, figuring out which mattress to put on your sales floor can become confusing, which was recently the topic of a thread in a mattress industry Facebook group. Read More
Every good mattress salesman knows that the business is just not about sales and margins, but actually helping people sleep better so they can live healthier lives. Read More
In 2013, Connecticut became the first state to pass comprehensive laws for recycling mattresses, which require mattress manufacturers to establish a program to manage unwanted mattresses in the state, reduce illegal dumping, and even help create jobs in the recycling sector. Read More
For youth in foster care, only 50% graduate from high school—and only 3% graduate from college. Ticket to Dream Foundation, a non-profit that helps foster kids across the country, just launched their 6th annual Cards for Grads campaign to celebrate and acknowledge the success of this year’s foster grads, rooting them on for their next steps into adulthood. Read More
Around 2015, Facebook changed its News Feed ranking system to weigh videos more heavily than links. Then in 2017, MTV announced it was “pivoting to video.” Read More
Is it Covid that has changed the way the industry looks at trade shows—or was that already happening before the pandemic hit? Read More
Walking around High Point Market last week, exhibitors told me that traffic was way up, new introductions (if they had any) were well-received, and dealers were ready to buy. Read More
In the FAM’s exclusive research with Nationwide Marketing Group, we asked people if they’ve suffered from new sleep issues since the onset of the COVID-19 pandemic. Read More
Partnerships between mattress companies and sports teams just make sense and, Mattress Firm signing on as Major League Baseball’s (MLB) newest corporate sponsor is big news for the industry. Read More
These are some crazy times we are living in wouldn’t you say? Read More
When I was 12 years old I would wake up on Sunday morning in Houston, Texas and watch professional wrestling. Read More
Good salespeople are always prepared to answer customer questions, but the most successful RSAs are the ones who ask great questions. Read More
