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Serta Simmons Bedding Strengthens Leadership Team with New CMO and CIO

Doraville, GA – Serta Simmons Bedding (SSB), a global sleep powerhouse, is taking its game to the next level with exciting additions to its executive leadership team. 

Guy Longworth, a marketing maestro with over 30 years of global experience, joins as Chief Marketing Officer, while Brian Dengler, a product development guru, comes on board as Chief Innovation Officer.

With a vision to be the trusted leader in sleep, SSB is ramping up its strategic growth initiatives, fueled by innovation, demand-building for its beloved brands, and a high-performing supply chain. Shelley Huff, the CEO of SSB, expressed delight in welcoming Longworth and Dengler, who bring a wealth of expertise in consumer-driven innovation and brand growth.

Longworth, credited with reviving the PlayStation brand to market leadership, is all set to drive SSB’s brand marketing strategy, consumer insights, and more. 

Meanwhile, Dengler, known for driving product roadmap and global innovation for leading brands, will lead SSB’s innovation strategy and product development efforts.

“This is an exhilarating moment for SSB as we unleash the next generation of sleep innovation to the market,” said Longworth. “I’m thrilled to be part of the team that will build awareness and demand, helping people around the world sleep better and live healthier lives.”

Dengler echoed the excitement, stating, “Innovation has always been in SSB’s DNA, and I’m eager to contribute to the company’s legacy of pushing boundaries and delivering cutting-edge solutions to sleepers.”

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