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Hey Fam, It’s Adrienne!
Today is a big day for the industry and The FAM: Our beloved Mark Quinn has joined the mattress behemoth Mattress Firm as their new Vice President of Merchandising.
Also, now that markets are over, what is next? Check out the ramblings of Ray Allegrezza and get his takeaway on the most recent High Point Market, how it was and what he predicts for the future.
Plus, is Covid a second chance for the mattress industry. What does this even mean? Check out some of our exclusive research conducted in partnership with Nationwide Marketing Group to get insight into how covid affected the sleep of consumers and how they are adapting.
Have something to share? Text our Podium number at 843-627-2672.
Dos Marcos Show
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Mattress Firm Hires Mark Quinn for Executive Role
In an exciting move, Mark Quinn, the former Vice President for Sherwood Bedding, has joined Mattress Firm as their new Vice President of Merchandising.
Watch or listen to this episode to learn all about the decision to make the move, what this means for him personally, and his vision for the future.
Listen and subscribe to the Dos Marcos Show on:
Research
Research Shows Sleep Aids Are Most Important to Consumers For Quality Sleep
Research conducted in partnership with Nationwide Marketing Group showed that people ranked sleep aids as the most important thing they need to achieve quality sleep.
Here’s the full breakdown:
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So mattresses are the thing consumers ranked least important when it comes to getting a good night’s sleep? Sleep retailers have an oppourtunity to change that line of thought by explaining the features and benefits of a mattress—and even further, how the mattress in tandem with a person’s sleep environment affects a person’s overall sleep and wellness.
Hungry for more useful data? Get the full report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
Mattress
Covid Is A Second Chance For The Mattress Industry
In the FAM’s exclusive research with Nationwide Marketing Group, we asked people if they’ve suffered from new sleep issues since the onset of the COVID-19 pandemic.
While more than half said no, 36% said yes, which presents a huge opportunity for sleep retailers.
Research
3 Insightful Findings From SSB Research
Every good mattress salesman knows that the business is just not about sales and margins, but actually helping people sleep better so they can live healthier lives.
Serta Simmons Bedding (SSB) recently commissioned a study with OnePoll to understand Americans’ sleep habits, and what they found is pretty insightful.
What’s the FAM Into?
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Rachael recently bought…
A pair of lifting wrist wraps – they help me lift heavier because they support the weight when my grip strength starts to go. Very exciting stuff!
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Adrienne is listening to:
An audiobook called Pretty Little Wife. It’s a thriller. I tried actually reading the book a few months back, but never could get into it. Yet, the author’s second book was so good I couldn’t put it down. So when I saw the audio book was available from my local library, I decided to give it a second shot and listen to it rather than read through. So far so good!
Sponsored
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Fake photo alert!
This appears to be a super-stylish modern living room—and it is—but it’s entirely photorealistic imagery. And it’s cheaper to produce than traditional photography [rejoice 
].
Who is responsible?
Whether you want a cabin in the woods or a penthouse in New York, you’ll get high-quality images that look like real photography.
Follow Us on LinkedIn
Stay connected! Follow The FAM on LinkedIn for industry conversations, insightful discussions, and more.
Fun & Folly
On this day in history.… the United States Patent Office was created! The year was 1790!
Seeing double? According to a recent study by the Journal of Human Reproduction, the birth rate of twins has increased by 30% since this 1980’s!
Do your shoes feel a bit snug? Your feet may be growing! Feet continue to grow into adulthood.
Self-cleaning door knobs? It’s true: Copper door knobs are self-disinfecting.
Foot Traffic Drivers
Need helping getting more people to your store?
Here’s an idea…
Host an Egg Fest Grilling Competition
Spring and summer have distinctive fragrances, and few things smell more like the new seasons than the inviting aroma of food fresh off the grill.
To capitalize on the delectable past time that is equal parts delicious and for many, obsessive, consider hosting a local Egg Fest grilling competition at your store. What is an Egg Fest? Perform a simple “green egg competition” Google search and the results will yield hundreds of articles and events for people itching to enter local competitions to showcase their culinary talents.
Partner with a local charity and commit all entry fees, ticket prices and a percent of purchases to the featured charity.
On the hunt for more foot-traffic-driving ideas?
Pick up a copy of Kinsley and Quinn’s #1 Amazon bestselling book, “Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love with Your Store.”
Amazing Sponsors
Retailers Love Englander. For more than 125 years, Englander has been making mattresses you’d recommend to your mom. See what real retailers have to say in these videos.
The Queen Loves Us. Sure, Prince Harry and Megs are on the outs with the Royal Family, but the Queen still loves Spink & Co. Their farm-to-bedroom luxury mattresses are fit for the Queen and ready for your retail floor. Find out more about how they grow luxury beds.
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