Hey Fam, It’s Adrienne!
It’s not too late! Click “Register Now” and join our live webishow starting at 10 a.m. CST! Find out how to save money and drive more sales!
Dos Marcos Show. Are Mark and Mark splitting up? Not exactly, but I am co-hosting a new show with Mark Kinsley —The FAM Marketing Show! Today, the guys are chatting about the concept of the new show, how you should apply it, and whether or not the Lord works through pineapple pizza.
Rent to Own: Covid, Inflation and Millennials. A new generation, a persistent virus and highly inflated prices are shaking things up in the rent-to-own sector of our industry and providing these retailers with new ways to make money.
News and Headlines. Ante4Autism is gearing up to host its 14th-annual event, and new sponsors are stacking up.
Research Data. How do people think about sleep? It’s an interesting question with a surprising result. Based on our exclusive research conducted in partnership with Nationwide Marketing Group, research showed a majority of people believe good sleep is due to proper sleep aids and exercise, and has nothing to do with their mattress. 😳 Find out how you can counteract this myth.
Tell me something good. Text our Podium number at 843-627-2672.
Dos Marcos Show
Introducing The FAM Marketing Show for Retailers and Brands
The FAM Marketing Show: sort of a “wham-bam-thank-you-ma’am” approach to marketing.
Because when you need marketing ideas, you need them right now and you need them to work.
This week, Dos Marcos chat about the concept of the show, some of the special co-hosts that will be featured, and why useful marketing tips are so difficult to come by. Watch This Show
Listen and subscribe to the Dos Marcos Show on:
Research
How Do People Think About Getting Good Sleep?
Here’s a tidbit from the research we did in partnership with Nationwide Marketing Group.
We asked more than 2,000 recent mattress buyers how they achieve good quality sleep, and mattresses were at the bottom of the list while sleep aids were number one and exercise number two.
Ugh.
What can we do? Make sure your marketing connects mattresses to the life-changing benefits of great sleep. Don’t assume people understand that a mattress has a massive impact on their sleep quality. Remind them that we spend a third or our lives on that sleep surface, so it better be a good one.
Hungry for more useful data? Get the full report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
NEW Podcast
The FAM Marketing Show
The FAM Marketing Show is live!
Check out the preview episode and Episode 2, The Don’t Bother Me Button, to find out if your attempts to help are actually hurting your chances at a sale. Listen or Watch This Episode
Listen and subscribe to The FAM Marketing Show on:
News
- Tuft & Needle identified two major consumer disconnects when it comes to how sleep and wellness are intrinsically intertwined. That’s why its new marketing campaign—“Wake Up Awake”— is focused on helping sleepers get better rest, reclaim the night, and look forward to the day ahead.
- Ante4Autism event sponsors are growing in number. Along with the presenting sponsor, Leggett and Platt, newcomers, Carpenter, is joining the event at a platinum sponsor level, alongside Pete & Jenny Primeau (gold sponsors) Coconis Furniture & Mattress 1st, Bear’s Furniture & Mattress, Joseph Rosenberg and Roger Magowitz (silver sponsors).
Sponsored
***LAST CHANCE***
Find out how to save loads of time and money with photorealistic 3D imagery. In partnership with Live Furnish, join Mark Kinsley and Mark Quinn TOMORROW, June 15th, 2022 at 10 a.m., for a live webishow on the art of 3D imagery and how to use this technology to catapult your business.
Entry is limited, so save your spot today!REGISTER NOW
Article
Covid and Millennials Bring Opportunities Rent-to-Own Retailers
The furniture industry knows a thing or two about the various challenges caused by Covid and the many changes that have happened or will happen because of it.
One of these changes has to do with a little-talked-about category in the industry: rent-to-own furniture. Listen or Read This Story
What’s the FAM Into?
Quinn is listening to….
Rush’s “Moving Pictures” album, “The Moth” Podcast, “Drive Time Devotionals” Podcast by Saddleback Church and Greta Van Fleet Essentials in iTunes.
Kinsley is reading…
I’m re-reading “The Coaching Habit” by Michael Bungay Stanier. If leaders want to help their teams get better, they need to ask guiding questions and avoid giving advice. This book is a masterclass in creating space that allows for growth and organization progress.
Follow Us on LinkedIn
Stay connected! Follow The FAM on LinkedIn for industry conversations, insightful discussions, and more. Join The FAM on LinkedIn
Fun & Folly
🔥 Did you know.…grapes light on fire in the microwave.
🥦 McDonald’s once created broccoli that tasted like a flavored children’s candy…(hint: it was a total failure).
🫧 Bubble wrap was an accident. It’s true. The inventors of bubble wrap were actually attempting to create textured wallpaper.
🥷🏻 Twenty years ago today….The Bourne Identity was released in theaters!
Foot Traffic Drivers
Need helping getting more people to your store?
Day Camp
Host a family fun day camp at your store. Partner with local food vendors and active community partners to create a memorable family day. Is biking big in your area? Host bike and trike (or recliner?) races so kids of all ages can participate. Do you have a big foodie community? Host a taste testing event or a mock chef cooking show where families have to make a dish using special ingredients within a certain time frame (this is also a great way to showcase some of your appliances). Make it a fun event that members of the whole family can enjoy!
On the hunt for more foot-traffic-driving ideas?
Pick up a copy of Kinsley and Quinn’s #1 Amazon bestselling book, “Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love with Your Store.”
