If you haven’t started planning Memorial Day, don’t worry, there’s still time. With the holiday coming up in just over a month, The FAM reached out to a few mattress industry executives to see if the holiday is still important and talk about how it’s marketed in the industry. Read More
As the temperatures drop and customers head out to do their holiday shopping, retailers have the perfect opportunity to plan community-based events that can build brand recognition, bring people into your store, and offer people in the local area a fun activity. Read More
Good salespeople are always prepared to answer customer questions, but the most successful RSAs are the ones who ask great questions. Read More
Football. Halloween. Leaves changing colors. Who doesn’t love fall? As the weather cools and people venture out to do their... Read More
It’s 2022, and there’s no time like the present to start looking at creative ways to drive foot traffic to your store. Read More
Podium hosted a webinar that shed light on five retail marketing strategies that retailers can use to win locally. Read More
There are three main reasons you really need to be on TikTok and ignoring them could hurt your business in the future. Read More
At a time when worker shortage is at an all-time high, it’s more important than ever to make sure your employees are happy at work. Read More
We’re big fans of driving store traffic—and we have several articles to prove it. We often talk about how to get people in the door but don’t talk enough about the actual in-store events. Here are four simple tips for creating retail events that will drive more sales. Read More
As 2021 comes to a close, it’s never too early to begin thinking about ways to drive foot traffic in the New Year. Read More
After the success of Mattress Firm's Unjunk Sleep ads, the company launched several new ads that look at how junk sleep can impact us all. Read More
Marketing your business is an essential part of telling your story and attracting customers. You won’t succeed if consumers don’t know you exist. Read More