Around this time last year, Mattress Firm unveiled its unforgettable “Unjunk Sleep” campaign — which launched with actor Liev Schreiber riding down the street on a mattress and stating that America has a junk sleep problem.
The campaign was a success, and it led the company to launch several more ad spots that look at the different ways junk sleep can impact us all — whether physically, mentally, or emotionally — with a healthy dose of humor.
On a deeper level, the ad spots speak to human sleep needs — a message the entire industry should be pushing — and they do it in a way that catches people’s attention.
Check them out below:
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