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Hey Fam, It’s Adrienne!
Did you know there’s a science behind health in the home? It’s true, and today the Quinn and Kinsley are chatting with the founders behind the Science in Design Summit which starts its 10 U.S. city tour next month! Listen or watch below to learn how to help your customers design the interior of their home to optimize their health!
Plus, there is some major news in CEO pay increases for Sleep Number, and Corsicana has hired a new CEO!
Also, do your customers know a lot or a little about sleep? What part, if any, do you play in their education?Check out some of our exclusive research conducted in partnership with Nationwide Marketing Group to get insight into how covid affected the sleep of consumers and how they are adapting.
Have something to share? Text our Podium number at 843-627-2672.
Dos Marcos Show
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Biophilia, Neuroaesthetics and the Science of Designing Health into the Home
Did you know there is a science behind designing a home? Did you know it could impact the health of your clients? Check out Dos Marcos’ exclusive interview with the founders of the Science in Design Summit, Mike Peterson and Linda Kafka.
Listen and subscribe to the Dos Marcos Show on:
News
- Eric Rhea, industry veteran, has been named Chief Executive Officer of Corsicana.
- Sleep Number had a strong year in 2021, even as the company battled supply chain issues. And Shelly Ibach, CEO of Sleep Number, made $19 million in 2021, which is up 66%.
- Two industry veterans recount their personal, first-hand experiences with City of Hope.
- Bedding Industries of America and Brooklyn Bedding have both again committed $10,000 to sponsor the Ante4autism event at the Diamond level.
Research
63% of people think they know a lot about sleep.
Research conducted in partnership with Nationwide Marketing Group showed that most people think they know a lot about sleep.
Here’s the full breakdown:Knows A Lot: 63%Knows A Little: 29%Knows Almost Nothing: 8%
So how can you use this? Ask your customer how much they know. But you don’t want to make them feel stupid, and you don’t want to come off as pretentious or rude. Try making a fun game out of it by giving the customer a quiz and see just how much they know about sleep. After you reveal the answers, you can talk to them about anything they got wrong and drive the sale home from there.
Hungry for more useful data? Get the full report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
Mattress
How To Choose What Mattresses To Put On Your Sales Floor
Do you go by what the rep recommends? Customer feedback?
With more options available to dealers, figuring out which mattress to put on your sales floor can become confusing. Check out these tips from industry insiders and how they make sales floor set up decisions.
What’s the FAM Into?
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Kinsley is Reading…
The Art of Gathering by Priya Parker. It’s about hosting gatherings. Let’s face it, many events, get-togethers, and parties feel disjointed and lame. Parker says the most important thing is to develop a crystal clear purpose for the gathering and build everything around that purpose. Only invite people who activate your purpose because everyone else (even if they’re nice) detract from it. Create moments of focus that activate the group’s intended purpose. Don’t be a chill host. “Once guests come into your kingdom they want to be governed…gently, respectfully, and well.”
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Adrienne is Listening to….
A new podcast called “The Prosecutors.” In orientation during my first week of law school, one of the faculty advisors told my class “whatever you came into law school with the idea that you’re going to do, likely won’t be what you end up doing.” I was determined she was wrong. I was going to be a Prosecutor. I loved the idea of justice prevailing above all and advocating for victims with no voice. This podcast reviews the elements of a case that fascinate me and reminds me why I wanted to be a Prosecutor. Fast forward a decade, and though I ended up practicing a form of criminal law, it was white collar criminal investigations for corporations.
Sponsored
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Fake photo alert!
This appears to be a super-stylish modern living room—and it is—but it’s entirely photorealistic imagery. And it’s cheaper to produce than traditional photography [rejoice 
].
Who is responsible?
Whether you want a cabin in the woods or a penthouse in New York, you’ll get high-quality images that look like real photography.
Follow Us on LinkedIn
Stay connected! Follow The FAM on LinkedIn for industry conversations, insightful discussions, and more.
Fun & Folly
On this day in history.… The Soviet Union launches the world’s first manned space station.
Who was the first woman to run for mayor of NYC? Cynthia Leonard! She joined presidential candidate Belva Lockwood’s 1888 campaign on the National Equal Rights Party ticket.
How many speakeasies were open during prohibition? In New York, the number is between 20,000 -100,000!
Foot Traffic Drivers
Need helping getting more people to your store?
Here’s an idea…
Adjust your store hours!
Do an analysis of peak customer shopping times and adjust your store times. Many retailers often host stores hours of 10 a.m. to 5 p.m, but in light of covid, are those the wrong hours? You could be missing shoppers by not being open later! Adjust store hours over a month and see if traffic picks up!
On the hunt for more foot-traffic-driving ideas?
Pick up a copy of Kinsley and Quinn’s #1 Amazon bestselling book, “Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love with Your Store.”
Amazing Sponsors
Retailers Love Englander. For more than 125 years, Englander has been making mattresses you’d recommend to your mom. See what real retailers have to say in these videos.
The Queen Loves Us. Sure, Prince Harry and Megs are on the outs with the Royal Family, but the Queen still loves Spink & Co. Their farm-to-bedroom luxury mattresses are fit for the Queen and ready for your retail floor. Find out more about how they grow luxury beds.
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