Englander is launching its Supreme collection of 14 new mattresses at the upcoming summer Las Vegas Market.
With retail prices ranging from $799 to $3,999, the mattresses include a variety of components, including fabric-wrapped coil support units, layers of copper-infused latex, copper-infused visco foam, 3° Open Air micro-coils, and cool touch top panels. The collection is offered in multiple colorways with each model delivering a distinct feel.
“We encourage retailers to do a deep dive and compare our new national line products to other top brands,” says Englander President and CEO Mark Kinsley. “Our mattresses offer a staggering amount of value at better prices, allowing our dealers to compete and win by partnering with a national brand trusted by consumers since 1894.”
Also this summer, Englander relaunches its Dreamer collection, an eight-model latex hybrid, and latex collection.
Greg and Katy Law, owners of Sweet Dreams Mattress & Furniture with four stores in North Carolina, have been selling the Dreamer Collection since it debuted in spring of 2020 and credited the success of the program to having “buy-in from the sales managers because it’s simple, easy and the beds feel great.”
“All the attributes of the Englander Dreamer collection make it hands down the best-seller,” Katy says. “Bring it to your floor because your customers and team will love you for it. The bonus for us is the core values of Englander align with us as a retailer, and it’s always a pleasure to do business with someone who values your partnership.”
Sweet Dreams manager Andrew Schlesser adds, “Right out of the gate the Dreamer collection had momentum. It’s amazing to see something this new sell at a super high volume.”
The mattress collections will be featured in the Englander showroom C-1596 at the Las Vegas Market, August 22-26.