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Spring Air Renews Licensing Partnership With Indonesia-Based Massindo Group

Spring Air International has extended its global licensing partnership with Indonesia’s Massindo Group for another decade. This marks the second time the two companies have renewed their collaboration.

The partnership between Spring Air and Massindo Group began in 2006, and since then, they have successfully expanded the Spring Air brand across Indonesia. The Massindo Group has played a significant role in increasing the brand’s presence in the region by opening new stores, launching innovative products, and implementing effective marketing strategies.

Nick Bates, President of Spring Air International, expressed his enthusiasm for the continued partnership, stating, “We are thrilled to extend our partnership with the Massindo Group for another 10 years. They have been an integral part of our global growth strategy and have helped establish Spring Air as a leading brand in the Indonesian market.”

The Massindo Group, founded in 1983, is a prominent player in the Indonesian bedding industry. The company has a strong presence in the market, operating over 100 retail stores across the country. The group’s commitment to quality and innovation has earned them numerous awards and recognitions, including the Primaniyarta Award for Export Performance and the Indonesian Customer Satisfaction Award.

Jeffri Massie, President Director of the Massindo Group, also expressed his excitement about the renewed partnership. “We are proud to continue our collaboration with Spring Air International. Our partnership has been fruitful, and we are confident that it will continue to be successful in the years to come.”

As part of the extended partnership, the Massindo Group will continue to manufacture and distribute Spring Air products in Indonesia. The two companies will also collaborate on new product development and marketing initiatives to further strengthen the Spring Air brand in the region.

Spring Air International, founded in 1926, is a leading bedding manufacturer with a global presence. The company is known for its innovative mattress designs and commitment to quality. With a network of licensees and partners in over 40 countries, Spring Air continues to expand its reach and bring its products to customers worldwide.

This renewed partnership between Spring Air International and the Massindo Group is a testament to the success of their collaboration over the past 15 years. With a shared commitment to innovation and quality, the two companies are set to continue their growth in the Indonesian market and beyond.

The original article can be found at Bedding News Now:

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