·2 min read
A brand museum — a unique way to show customers your store's history – could be the next easy marketing piece you add to your strategy. Read More
Illinois-based full-line furniture retailer Darvin Furniture recently hosted its first Sweet Dreams Slumber Party event, which aimed to connect customers with the store’s sleep specialists so they could educate shoppers on the importance of a good night’s sleep. Read More
Is it Covid that has changed the way the industry looks at trade shows—or was that already happening before the pandemic hit? Read More
Steve Baxter, co-founder and COO of tech company GTRsuite, is new to the furniture industry. And oftentimes, these newcomers—who don’t... Read More
Have you built your social media crisis plan? If you didn’t have one before the pandemic – and still don’t have one – it’s not too late. Yet. Read More
Before you ask yourself if you can accomplish a big goal, maybe take a moment to ask yourself why it's important to you. If your WHY is strong enough, the HOW isn't just possible, it's probable. Read More
The recent Covid pandemic, inflation as well as the aging of Millennials raises the question of whether more people will rent furniture. Read More
If you’re wondering where to spend your ad dollars this year, Julia Rosien has some ideas! Hint: we’re thinking bigger ad dollars on smaller networks Read More
Broad River Retail has a laundry list of initiatives that work for them, so The FAM caught up with CEO Manny Rodrigues to see what they are. Read More
This week, Interwoven—the fabric market put on by the International Textiles Association (ITA) that was previously known as Showtime—debuted its new brand look, including a new logo and magazine that ITA says “represent the merging of ideas through collaboration, connection and innovation.” Read More
As a local retailer, you probably don’t limit yourself to advertising in just one way. You likely combine digital marketing with in-person marketing. To maximize the effects of your marketing campaign, you want to ensure you create an omnichannel retail experience. Read More
Based on a question from a real mattress retailer, we asked the mattress industry for tips on how to handle walk-in customers and convert them into buyers. The insight we received is incredibly insightful. Read More