Between a pandemic and all of the related variables that have impacted the independent retail channel, life as an independent business owner has been nothing short of a challenge.
However, it’s how one responds to adversity that separates successful businesses and business owners from their competition and peers.
Adversity is something that Erik Weihenmayer has faced since he was a 14-year-old boy. The renowned adventurist and motivational speaker was diagnosed with retinoschisis and began losing his vision in high school. But rather than letting the disease rob him of the joys of life, he used it as motivation.
Weihenmayer will deliver the opening keynote for Nationwide Marketing Group’s PrimeTime show in Phoenix on Sunday, February 6, and share his powerful message with independent retailers, reminding them how they can use the challenges and adversity they’ve faced over the past two years as a way to help propel their businesses to new heights.
“I think this is the best time in history, the most precious time in history, to be a pioneer, to reach out, to seize hold of adversity and the challenges we face, to harness energy not only to transform our own lives but to elevate the world around us,” Weihenmayer says.
His message centers around the idea of living a “No Barriers Life.” That way of living, he says, is a mindset of constantly challenging oneself to grow and evolve—to climb while others camp.
PrimeTime in Phoenix is scheduled for February 5-8, 2022, at the Phoenix Convention Center. Members can visit www.nationwideprimetime.com to secure their free registration for the event.