It’s been a week since our book debuted and became an Amazon Bestseller. You can check it out here, “Come Back to Bed: Attract More Foot Traffic And Make People Fall In Love With Your Store.” It got us to thinking—what ideas out there are ripe for the taking?
In this episode we discussed how Airbnb took a simple concept (open your home to a stranger) and turned it into a multi-billion dollar business.
Airbnb most likely looks nothing like what the founders envisioned, but they saw a need and filled it and filled it in the most personal way possible.
Think about it: what is more personal than inviting someone into the sanctity of your home? It’s a personal approach that’s worked and made Airbnb more valuable than Hilton, Marriott and Intercontinental combined. So what can we learn?
As we have connected with people since the book’s debut, we’ve found that the ideas inside are serving people beyond the mattress and furniture industry and this connection is music to our ears. We certainly don’t pretend to be experts in the restaurant business, clothing, florist or fitness space, but the ideas generated by people in our industry transcend our category. When you boil it all down, we’re all people working to serve other people. Whether it’s to meet the need of a service or product, our overarching goal is to make a personal connection that keeps the customer, client or member coming back again and again. We can drive foot traffic all day, but meeting needs in a personal way is what will turn a shopper into a purchaser and a purchaser into a champion of your business.