Oprah and Ellen experienced the transformative power of Dr. Andrew Weil’s holistic health expertise, and you can too!
In this episode, Quinn and Kinsley host Dr. Andrew Weil, a renowned integrative medicine physician and author of best-selling books such as “Spontaneous Healing“ and “Healthy Aging,” has actively advocated for natural and alternative medicine, earning recognition from several organizations including the World Health Organization and the American College of Physicians, and Sarah Bergman, CMO and SVP of PureCare Home.
In collaboration with PureCare, Dr. Weil has developed a line of bedding products made with high-quality materials and innovative technologies such as Celliant fibers and antimicrobial silver ions. The goal of this collaboration is to provide customers with a comprehensive sleep experience that enhances their overall physical and mental well-being.
FULL TRANSCRIPTION
Mark Kinsley: Pure Care has partnered with a world renowned integrative medicine pioneer.
It’s the intersection of wellness and natural materials, and there’s a story we think you’re going to get a lot out of The dose Marco Show begins right now.
Mark Quinn: Hey everybody. Kinsley Gray Open, and Dr. We so excited to have you on this show. Mark, my opener was going to be, did you know that there was a health and wellness superhero? And we happen to have him on this show today. And with every good hero, Kinsley, what do you have? A strong sidekick. And that sidekick today is Sarah Bergman.
So introductions, Dr. We Health and Wellness expert. He knows everything. Sleep, health and, uh, food health as he was one of the founders for true food. Uh, and then mental health and wellness. Uh, also, and he is done some incredible things inside of the sleep industry. And Sarah Bergman. Sarah, you’re so smart.
We’ve always thought that, uh, chief Marketing Officer for peer care as well as Kinsley, I didn’t know this, a new big fancy title of Senior Vice President of Product Development. Well done, Sarah. And we have a whole new line of bedding, top of bed, duvets, comforter sheets, pillows, and we’re gonna talk about all today.
So to both of you, on behalf of Mark and I, welcome to the DO Marcos podcast.
Sarah: Happy to meet you. Thanks guys. I’ve missed you.
Mark Kinsley: Wow. Yeah, it’s been a while. I mean, we used to have the voice of Sarah Bergman on the show from time to time. True. And I feel like we gotta give the listeners what the listeners want and that’s more Sarah Uhhuh.
And I think after this show it’s definitely gonna be some more Dr. We, but Sarah, hey, let’s start with you, Sarah, and, and Dr. So nice to, to be here with you, Sarah. Pure Care has been a great partner to me, you know, over the years, to us over the years, and to people in the. And you’re always looking for, uh, ways that you can better serve the consumer and ways you can connect with them, uh, down paths that are meaningful to, to consumers these days.
Give us the lay of the land whenever this thought started forming around, partnering with Dr. We and going down this path and then describe that, that path to
Sarah: us. Yeah, for sure. So let me see if I can keep this concise cuz we only have like 45 hours for this podcast. 45 hours, right? That was, that was our time limit.
Yeah.
Mark Kinsley: Wow. Give
Sarah: or take. So give or take, let me see what I can do here. We started noticing first and foremost that there were a lot of brands out there that are mostly D t C today, so like Kuchi and the citizenry, um, to name a couple parachute, um, that were really focused on bringing sustainability and, um, some of the natural product stories to.
We loved what they were doing, and then we started to notice that some of them were certainly, Encroaching upon brick and mortar. And I was really fascinated not only from a brand perspective on what these guys were doing and how they were building brands, but also from their marketing side. We had these, these huge, huge, um, potential, um, you know, competitors coming into our space.
And right around that same time we were working with a consultant still. Who had a personal connection and said, Hey, your health and wellness story is so pivotal to what you do. I happen to know, um, someone who happens to know Dr. Andrew, we, are you guys familiar with what he does and what his story is?
Um, and I had been familiar with Dr. We for a long time. I had seen him, um, on the Oprah show long, long ago and had also seen him more recently on the Ellen Show. And I was like, yeah, I, I absolutely know him. Um, and so we kind of got into these early conversations with the consultant that we were working with and agreed.
This could be a beautiful marriage between the brands. We started looking more into what Dr. Wild’s thoughts were on sleep and wellness in general, and there was such a beautiful merriment between the messages that we were telling in pure care and the messages that Dr. We was telling through other. You know, brands he was affiliated with like Origins where he has a skincare line and, and a lot of other things that his brand is, is affiliated with.
Um, so that’s kind of a rambling version of, of where that first initial spark was. And after that we worked a little bit with Dr. Wild’s business partner, who’s a fantastic person and really integral in, in helping us set up a partnership with Dr. We. But before we knew it, um, this was all pre or during Covid by the way.
Um, and then some Covid restrictions started to lift and we were able to go down and meet Dr. We and his business partner and spend some time with him in his home and just kind of, I don’t know, we were kind of feeling each other out, right? Dr. We, we were, it was just kinda like, Hey, let’s have a conversation about how we feel about business in general and about sleep.
It all started there.
Andrew Weil: Yeah, well I’m very picky about, uh, brands that I associate with and let alone put my name on or, or likeness. Um, and it was very comfortable our first meeting and we found that we shared similar values and I’ve always been interested in sleep and sleep products. So I was really interested to see what Pure care would come up with in, uh, the line of these bedding products.
Mark Kinsley: Dr. Wild. Let’s, let’s take a step back and help people understand, because when you throw out names like, uh, Dr. Andrew Wild’s been on Oprah and Ellen, of course these are, uh, in the, in a similar breath, they also say, dos Marco show. We understand that . Um, but for the people who aren’t familiar with your work, you are the founder of integrative.
Andrew Weil: Yes, which is the intelligent combination of conventional medicine with natural therapies, um, and alternative medicine with an emphasis on health promotion and disease prevention. Uh, one of the big components of that is lifestyle medicine. Which includes everything from how you eat to what kind of physical activity you get and how you handle stress and how you sleep is a big part of that.
You know, that’s a question that I always ask in taking a medical history. And I am actually alarmed at how many people in our society don’t sleep well, either they don’t get enough sleep or they don’t get good quality sleep. Um, so I’ve been really interested in looking at all the factors that influence how people sleep.
And certainly one of them is the, the nature of the bedding that they sleep. .
Mark Kinsley: Okay. Let’s keep going there since you opened that door. Yep. What other factors have you noticed that really contribute to people that you’re interfacing with having a good or a bad night’s
Andrew Weil: sleep? , there are so many, I mean, there’s a whole arena called sleep hygiene, which deals with everything from.
You know, the light in the bedroom to noise in the bedroom to aches and pains in people’s bodies to, uh, how much caffeine they’ve been using to their uses of alcohol, to the timing of their meals, timing of physical activity. Um, You know, there’s just so much of that and an awful lot of people take sleep aids, whether they’re prescribed or over the counter.
I think all of them are, should be avoided except for very short term use. None of them reproduce natural sleep. They also press dreaming. And increasingly we’re finding that regular use of many of them, including the over-the-counter products, raise the risk of dementia. So I think it’s very important for people to address why they’re not sleeping well if they’re not sleeping well.
And one of the things that it is the comfort of the bed.
Mark Kinsley: That’s, uh, what you just landed on is an area that I’m really passionate about, which is sleep aids may knock you out, but they keep you out of deep restorative, rem rest. And so that’s absolutely the moment whenever your brain actually kind of flushes the toilet on its head.
Yeah. And gets all that junk out of there, including like the, uh, am, I think it’s amyloid beta protein that’s been directly connected to the causation of Alzheimer’s. That’s the only time you can get it outta your body.
Andrew Weil: No, absolutely true. Another, another thing that I find is, you know, many people say they can’t fall asleep and some people have problems staying asleep, but people who can’t fall asleep often, they can’t turn their mind off.
Uh, and that can be a result of paying too much attention to devices, you know, not disconnecting from them early enough in the day. Uh, not having any skills at relaxation. Um, you know, I teach simple. Control methods that can be very helpful for people that have that problem. But as I say, this is a, a huge area of, there’s so many factors that enter into sleep disturbance.
Mark Quinn: Dr. Well, I I wanna ask you about that because, you know, Americans aren’t sleeping great, and I think it’s, I think mental health is part of that, right? You and I talked about that in Las Vegas a little bit. Yep. So that’s, that’s one of those factors. , how much of the problem that we’ve got today around sleep health is over the fact that we don’t teach anybody about sleep.
Like we’re not teaching our kids about sleep. Right, right. And, and, and adults don’t really know much about sleep. And so when we talk about solutions like this, what I love about what you do is that it’s integrated, right? So you have, food is a factor for your sleep, right? Yep. It’s a factor for your health and wellness.
Yeah. You’ve got the bed closed, you’ve got the bedding. Like what Sarah’s doing. You’ve got mental health. There’s so many things that contribute to the sleep health and no one really knows about it. So, back to the question like, how, how important is it that we in this country do a better job of teaching people about how to sleep better and the importance of that?
I
Andrew Weil: think that’s all important. You know, as I said, I think, uh uh, how getting good rest and sleep is one of the cornerstones of a healthy life. And, uh, I think the information about, you know, what, what goes into good sleep is not that complicated to explain, but most people have never heard it. I always
Mark Kinsley: say that sleep is a combination of many small decisions and one major purchase.
And that’s your sleep set? Yeah. Which includes all the products that you’ve worked on with pure. T take us into that a little bit. When, whenever you think about developing products and partnering with a company like Pure Care to come up with something that you think would be meaningful to people potentially suffering from bad sleep or looking to to enhance their sleep, what are some of the properties or the theories that you had going into this project that would be important to put into these product?
Andrew Weil: Well, I want products that I would use myself, first of all, and I want products that are made of natural materials, um, that I can feel good about them in terms of their impact on the environment, their sustainability, uh, the way they’re produced. , uh, I am concerned about their aesthetics. They have to be pleasing to my senses and how they look, how they feel, uh, how they’re gonna hold up over time.
You know, I pay attention to the price point of them as well. Uh, you know, so those are just all, those are some of the factors that I look at and I, and. I have a great interest in, uh, natural fibers that are used in bedding, and I made some suggestions to Sarah, and Sarah made a number of suggestions to me that we agreed on.
So Sarah,
Mark Quinn: from that perspective, what was it about Dr. Wild’s view, right? So he just gave us a couple things, like natural materials as an example, which you guys are already kind of going down that path with a lot of the product development you’ve done. But what was it about Dr. We that inspired you on the product side because, uh, you know, you had some great conversations with him.
What was it that drove the product development in this case?
Sarah: So this was so fun and this was the most fun part of this project. I think for me, even through like designing the packaging and all the stuff that is also really fun. I maybe that was the most fun, I don’t know. But as we were looking at, and I really have to give credit, um, a lot of credit to Kelly Crenshaw, who is our VP of Product Development.
She came into the picture. Uh, just after we had met with Dr. We for the first time, and so when she came to kind of see what I had collected and I was throwing out some abstract terms, like, you know, I want this line to have really rich texture. I want it to feel, if you know Dr. We, and you follow him. He’s traveled extensively.
So I wanted the product to feel lived in and to feel like something that. Ben traveled itself, right? Uh, we also talked about true foods, and Kelly found this product in our chroma earthworks that actually takes food waste and transforms it into natural dyes. So we have an entire line in the collection of sheets, duvet covers, and oh my gosh, she’s gonna kill me.
That I can’t remember what else it. Um, but there are, oh, um, coverlets that are dyed with natural dyes made from food waste that ties directly back into kind of what Dr. We is interested in on a couple of different levels. So,
Andrew Weil: so yeah, I I love that story. I love that, you know, this is made from food waste, but also the colors are beautiful.
Yeah. You know, they’re, they really are, they’re just really easy on the eye. They’re. Uh, inviting and the combination of that, of the way they look and the way they’re made. I, I was very impressed by that. Thank you.
Mark Quinn: I, I agree. They were beautiful. You guys. I was shocked. I mean, I, Sarah, you always do a killer job of product development, but I’m telling you the, the colors I agree.
Dr. Wild, the colors were beautiful. The display you had in the showroom, like I could see these at retail being such a huge home run. Yeah. Because of the way they feel, the way they look, and the overall package You guys. Did a terrific job
Andrew Weil: here. Thank you. And I told Sarah at that first meeting that I really wanted to see, uh, sheets made of hemp.
Mm-hmm. , you know, I’m a great fan of hemp. I think it is a terrific, uh, fiber and all sorts of things can be done with it. And I think in many ways it’s much better for the environment, especially here in Arizona where I live. It’s a better crop to grow than cotton. Mm-hmm. , which is a big water. Uh, so she was very eager to see what they could do with hemp.
Sarah: Yeah. We have a, a collection, oh, sorry, mark. I didn’t mean to jump in.
Mark Quinn: I, I was just gonna add onto that it absorbs a hundred times more liquid Uhhuh , uh, Dr. Wild than Cotton does too. Hemp is, is Uhhuh this amazing textile? Sorry, Sarah, go
Sarah: ahead. No, that’s okay. I, I, I think hemp stands out to me as one of the things that Dr.
We was really interested. as well as KPO fibers
Andrew Weil: and yeah, that was one that I, yeah, I lost
Sarah: and I had just randomly come across Kpop for another product that we were looking at. And it’s, I, I’m not sure if you guys are familiar with kpo. Um, I’ll let Dr. We talk about he’s actually seen the Kpop tree growing and like loved the K-pop tree before we.
Um, started talking bedding, but it’s essentially, if you think about a milkweed pod, if you open that up and it’s got like these very silky fibers attached to the interior seeds, and that’s what helps the seeds spread. The KPO pod, which grows on a tree is probably, I don’t know, four times, five times the size of that, but it’s the same idea.
It’s Dr. We you have a term that you use for it, and I can’t remember what you. Is it cotton? Silk? Is that what you call it?
Mark Quinn: It, it,
Andrew Weil: it, it’s known as silk. Cotton. Silk. That was a name that’s been used for K-pop. I, I, uh, fell in love with these trees in Central America and South America. They’re magnificent, uh, huge trees with big, swollen, uh, bases, and they have these, Big pods that are filled with this fiber.
Um, and the main uses of it that people may be familiar with, although they don’t know the name is, it’s used in life preservers because it, it has incredible flotation uh, capabilities and it’s also used to stuff, uh, zfu, which are the meditation cushions that are used as round, uh, cushions cuz it’s very firm.
So it’s a unique fiber and I think most people are unfamiliar with it. And I thought it’d be great in this product. Sure
Sarah: enough, the KPO Latex Pillow is my favorite product in the whole line, and I mine too. Extra suitcase for Las Vegas market so that I could bring it with me because I was traveling beyond that.
I had like three weeks of travel and I was like, I’m not going without this pillow. So
Mark Kinsley: you too. Here we go. We we’re gonna get into it Now, , uh, because you got me in interested and we’re in the sleep products. You’re standing there in front of a customer, you’re an rsa, you’re gonna sell that pillow. Give us the elevator pitch.
The need to know, and maybe the want to know. Forget about the expert stuff. We’ll go behind the scenes to do our deep dive on that. But how do you sell it? The K-pop
Sarah: pillow. Can I go first, Dr. Wild. Yeah, sure. So I think, um, for me, obviously this speaks to a sustainability story, to that customer. So in the cover of this pillow, we have wool, and in the fill we’re using latex and kpo, all of which helped to tell that story.
Uh, but the feel of Kpop. Has very, it’s incredibly supportive, right? And so to me, the pillow that we built for his collection is very much for a side or back or back sleeper. Um, somebody who wants a little bit more loft but doesn’t want maybe that responsiveness of just plain memory foam, the way that memory foam kind of bounces you.
Um, yeah, I, I think it has a really similar feel to, um, that support that people love from memory foam. And it doesn’t go flat like a down can. Um, it’s just, it’s fantastic. I love it. I love that pillow. I don’t know if I sold you or not, but I just resold me.
Andrew Weil: I’d sell it by just telling people to, to put their head on it and lie down.
The copy test works. I sleep on my side and it’s just perfect. It’s got the, uh, you know, it’s, it’s the best pillow I found for the way that I sleep.
Mark Quinn: Mark, we can’t hear you. We lost you.
Mark Kinsley: It’s hard for me to come across a pillow these days, or the, or maybe like a material that goes in a sleep product, like a mattress or a pillow that I haven’t heard of. Kpac. Mm-hmm. has my attention. It’s like the first time I discovered. horse hair, you know, like horsetail, uhhuh, , you know, the verse, you know, horsetail from grooming versus slaughter and putting in the palm oil and braiding it together in millions of tiny springs.
And I was just so fascinated with the properties that you got from a comfort and a humidity management perspective. So when I hear a man say that he fell in love with a tree , and it’s now in a pillow, I’m all
Sarah: ears. Yeah, it’s pretty cool. Um, it’s, it’s definitely a unique story. Um, there’s a couple other brands out there that you can find kpo in.
Um, but it’s not widely used as of yet, and I was really excited to include it in the line because it is, you know, the Dr. Wild collection in general is a step away from what you find in the traditional pure care line where you’re using, you know, things like 10 Cell and modal, which are more of a semisynthetic material.
There’s definitely some benefits there, but there is a manmade element. We really wanted to take Dr. Wild’s product line down the path of like, how, how raw can we get these materials in these products and still really make a product that’s going to last, um, you know, the lifetime, like people expect from pure Care’s goods.
So it was a good challenge and definitely just taking those tidbits of being able to spend some time with Dr. We in his home and listen to him talk about what he’s passionate. gave us some very cool ideas, and Kelly, like I said, just ran with it and I, I’m in love with the collection. I really am. Good job.
Kelly.
Mark Kinsley: Shout out to,
Mark Quinn: to Kelly. Shout out to Kelly . .
Andrew Weil: Another directive that I gave Sarah is that I wanted to be sure that everything that went into the line was sustainably produced, uh, that the workers who produced it were treated fairly. Uh, that, you know, there was no contamination of products. Uh, you know, all of that was of great concern to me.
Mark Kinsley: Dr. We, you just waited into some really special territory for me. Uhhuh . So I’m gonna, I gotta get into it then. Yep. I have heard, and I have a feeling that there seems to be a mandate from many consumers that sustainability is part of the practice of products they buy and support. Mm-hmm. and the industry that we’re in, I think has a focus on sustainability, but it seems that consumers at scale, And the mattress industry and much of the sleep products industry talks about sustainability, but nobody wants to pay for it.
Yeah. Because there are many sustainable products out there that aren’t making their way into finished products. Mm-hmm. , what’s your reaction to that? That sustainability is a priority, but nobody wants to pay for it.
Andrew Weil: I guess, you know, if you consider things really important, um, it’s worth paying for them.
You know? It just is, you know, like if you look at, um, organic foods, you know, I think it is, it is wise to eat organic foods, but I think. One way, one strategy is to find out which crops are most contaminated, and in those instances, either not eat them or get organic versions. And for other ones it’s not important.
So you know, you, it doesn’t matter whether you buy conventional, uh, or organic versions,
Mark Kinsley: I guess it is gonna come down to what do you value and is that something that you’re willing to compromise something else for? so that you can fulfill that value because if, if price is an issue, um, but yeah, I think, you know, many people are seeking out, you know, companies that limit the amount of packaging that goes into a product.
Yeah. They’re looking for natural materials. And whenever I think about the bedroom space, I can think of no more appropriate environment for making sure the stuff Yeah. That’s against my skin and around my body and I’m breathing. Is of the best quality because you’re ne you’re not gonna spend more time on any other single set of objects than that
Andrew Weil: sleep system.
Right. So, uh, Sarah has really been able to assure me that we’re, you know, really taking precautions in that area. And I, I’m very comfortable with the decisions we’ve made.
Sarah: Yeah. And I can add to that, Dr. Wa, if you want me to. Yes, please. Um, I was just gonna touch on, you know, when we first met with Dr. We, I know that he’s obviously a big organic foods proponent.
We were just talking about that, um, and that true foods. Dr. Wild, remind me is, are all of the ingredients used in true foods are, is that all organic or is it 50 50?
Andrew Weil: Not at all. We, we use organic when we can and we try to adhere to that principle that I, you know, I gave you, for instance, you know, one of our signature dishes is kale salad.
Uh, using black kale and, and we used so much of it that there was a period when it was impossible to get organic black kale where there was just a shortage of it, and eyes just said, laid down the law and said, then we don’t, we take it off the menu until we can find
Sarah: sources of it again. Yep. And that’s, it’s so interesting that you say that because.
we were very excited to explore the world of organics, which we hadn’t done yet with Pure care. And we thought, of course, that has to be part of this collection with Dr. Wild’s. Gotta be organic. Um, and what are what Dr. We said about. Eventually there wasn’t enough organic stuff being produced for me to keep up with that product.
We found that to be the truth in bedding. We’ve talked to, we went to Hiim Tech, we went to Portugal. We were having all of these conversations with people who said, listen, yes we can. We can source organic goods, but there’s a lack of transparency in organic goods. And for instance, right now on the.
There’s not enough organic cotton, for instance, being grown in the world today to be able to market all of the organic goods that are on the market. There is a, a mass issue, um, with misleading marketing when it comes to organic materials. It’s like having a drop of real orange juice in an entire orange juice container and calling it real orange juice when the rest of it is sugar and water and whatever.
Uh, and so we went through this discovery process and we decided that for the Dr We Collection and for Pure Care, both there were other places that we could make an impact that really meant something to us. So we got into Fair Trade Cottons. Um, we got in and, and Fair Trade really goes back to, yes, um, the cotton is grown sustainably, but it goes back to the people who are growing that cotton.
That was another whole side of organics that we learned about. It is so laborious and expensive for the people who are actually at the ground level growing organic materials that they’re not even making a living. And so there were things like fair Trade that ensured that people were getting a great cut of the final, um, cotton sale, that they were being taught how to sustainably grow material.
And we, we were in the end, I think, even happier with some of the things that we decided to go with instead of just being able to blanket statement. This organic kind of, I don’t know. I don’t wanna call it a bandwagon. I think it has a, I think when it’s done correctly, it’s really important, but I don’t know that we’re able to sustain and really meet the general public’s expectation of what organic means.
Um, and I just wasn’t gonna sell that falsely. I think that was, that was one of the things we really looked at in this collection.
Mark Quinn: And you know what? The marketing side is a problem because there’s so much greenwash, uh, in, in everything. And Dr. Wild, because you’re involved in so many different aspects of food and textiles now and all these things, um, how big a problem is that, like to really be able, Sarah, I guess on the textiles, I’d really be able to.
Drill down and make sure what you’re sourcing is legit and it’s what they say it
Sarah: is. Yeah. It’s tough. And you’ll see, you know, got certification is going through a process now where they are, it’s almost like a DNA N test, if you will, of their fibers that that can, they can perform if asked to prove that it comes from a certain farm somewhere.
So things are getting really elaborate. But then the added cost that goes into something that is really, truly, truly, truly organic. You get back into the question that you just asked Mark about sustainability. There’s, uh, you know, 90% of the public who says that they really want organics, but only 10% of that group will actually pay for it.
And so it’s really tough to find that balance. Right. And I think for me, in the. it was, what can we do that’s going to keep Dr. Wild’s product line at a reasonable price? I want people to be able to afford this beautiful bedding, and I want the integrity of both of our brands to be upheld throughout this process.
What, who can we partner with and certify? Um, and be really happy with the collection that we, that we made. Um, so I think we really landed on some, some good decisions there and, um, made a lot of new partnerships along the way, which was great.
Mark Kinsley: And it’s always critical just to have that north star that you’re going after and keep sailing toward it.
Mm-hmm. and I, you know, if anybody’s gonna do it, it’s in the name, you know, pure care. It’s keeping it pure and we actually care. Dr. While I’m curious about, so. Being as close as you are, uh, being a pioneer in integrative medicine, being as close as you are to health and wellness, what have you. What have you changed your mind about or maybe given up on in the past couple of years?
Andrew Weil: Uh, I think I’m constantly changing my mind and I’m, I’m always, uh, updating the advice that I give to people based on, on new information that comes in. Uh, so, you know what? I have a advantage of having lots of spies out there. F you know, for me, I, we’ve now graduated over 3000, uh, physicians and allied health professionals from our training.
They’re all over the country. And I, they send me information that they come across, so I really keep up with everything and, and I’m quite willing to change my views on stuff.
Mark Kinsley: All right. Gimme me. I’m gonna get a spec, a very specific health trend. Yeah, because somebody, somebody got me in, in the cold water recently.
Uhhuh .
Andrew Weil: I jumped. Tell me, I jumped into your, I jump, what’s your opinion about ice baths? Yeah, I jump into very cold water once a day. You do? Uh, I, there’s an unheated pool, uh, next door to me and, um, you know, it’s been pretty cold at night, so I, I don’t stay in very long. I just jump in and get out. But I think exposure to cold is very healthy.
Um, and, uh, however you do it, whether it’s, you know, a cold shower, you know, you can do an ice bath if you want, but I think that’s a good thing.
Mark Kinsley: What’s, what’s your take on why that is? Now I’ve heard about 15% of the benefit is, is reduction in inflammation. But I’ve also heard that there’s these cold shock proteins in your liver that only get deployed in that moment, and they kind of.
Chase down that free radical oxidization. This is all new for
Andrew Weil: me, so it’s, it’s new for me too. And I dunno that we know, I don’t know if we know all about that, but this is an interesting area. A lot of people are now, uh, looking into it and, uh, I, I just think it’s a good thing to do. I’m also a fan of, uh, steam baths and, and, uh, and saunas and maybe alternating between the two.
But I, you know, I, I, I think this is good stuff, huh? All right. Hey, by the, by the way, also think it’s good to sleep in a cool bedroom. Uh, yes. Know that, that the cooling the temperature down as well as a completely dark bedroom, that’s very important. And one of the problems that I see with bedding products out there, a lot of them sleep hot.
Um, would you agree, Sarah? Yeah, I
Sarah: mean, that’s a general concern and I, I think that goes into a whole nother side of marketing where you’re seeing a, a huge influx of cooling products in, in bedding, right? Um, mm-hmm. using a number of different ways to get you there. Um, so I think a lot of people are, are focused there and.
Anybody who can make me sleep, you know, five degrees cooler. God bless you. That’s all I have to say about
Mark Quinn: that. And, and couples sleep at different temperatures. So what’s good for the guy is not good for the girl. The other, so there’s a real thing to that. But Dr. We, if you’re listening to this, uh, we’re interviewing Dr.
We in Sarah Berg with Pure Care, Dr. Well, health and Wellness, uh, expert in superhero as we like to refer to Amir, uh, sorry Matt, man, you’ve got company now. Um, on Dr. Wild’s website, Dr. Wild, Dr. W e i l.com, he’s got a great article up there about food and inflammation as well. So you’re talking about inflammation from multiple places.
Dr. W I have a question for you. We talked about marketing you guys and what excites me so much about what you two are doing. Is that you’re taking a product that is so important to the comfort of someone’s bed, therefore sleep quality because you are more comfortable when you lay down, you get in bed.
It’s this refuge. It’s a place you look forward to going to, it’s a place of peace. So I love that. And, um, Dr. Wild, this industry isn’t great at talking about the products that we sell in connection to the purpose or the benefit, which is better sleep in a better. Literally better quality of life. So knowing what you know about human beings out there and all the doctors you’re teaching and all the feedback you.
What is your message to people out there carrying the peer care? And I love it that you are connected to it because you are all about health and wellness. Now we get that brand connected to the peer care brand, the two together, and hopefully it’ll inspire them to talk about it. But what would your encouragement be to this industry?
Say, Hey, get in the game. Let’s, let’s bring this to the front and use this product to talk about the benefit that could add to your life. What is your message to.
Andrew Weil: I think to, uh, really stress the importance of good sleep and how much, uh, bedding contributes to the nature of sleep. You know, in, in all ways the feel of the products, the look of them, um, the story behind them.
I think that can all enhance, uh, sleep. And as I’ve said that I think this is one of the great problems in our populations that so many people are not getting good sleep.
Sarah: We are doing some fun things too as we looked at the packaging and you know, we want to educate people about the earthwork colors that we’re using or about Dr.
Wild’s particular stance, so, On all of the packages, there’s a QR code that you can scan that takes you directly to Dr. Wild doing his breathing relaxation technique. Uh, you know, we were just looking for ways to bring his messaging to life so that it’s not just a pillow. You feel like you are part of that tribe, that it has a deeper understanding of, of better sleep and overall.
Um, whether you go to Dr. Wild’s website or to Pure Care, um, when the, when the product goes direct to consumer here, just, just about a month. So, um, so it’s really fun to take some of those tidbits that he’s given us along the way and work it into a broader message and hopefully get some more people on board with the idea that investing in better sleep is, um, you know, smart at a lot of different levels.
Mark Kinsley: Well, and we, we always hope that I love that message and we always hope that as people get interested in sleep, we can continue to provide to them different pathways to products and ideas and services and counsel that can help them along their sleep journey. And I know that that’s important to peer care.
And Dr. We from talking with you here, I know that’s important to you. Um, thank you both for telling that story, for making a commitment in the industry and taking a stance on something that, uh, is gonna connect with a lot of consumers. And it’s gonna connect with a lot of retailers who are listening right now, who, you know, we tend to have these pockets in the marketplace that are more focused on natural.
but it’s definitely a message that has, uh, much more traction than it ever has before. And, uh, we just appreciate you both being here and, and taking time to share your stories with us.
Andrew Weil: Thanks for having us .
Mark Quinn: Mark, I wanna add one thing, like, I, I love what you just said and to tag onto you guys, it differentiates guys, if you’re retailers listening to this.
Mm-hmm. . Get product into your store that’s not like everything else, and differentiate yourself and stand for something and have purpose in what you do. And let the discussion about Dr. We and. His time into health and wellness. Let that be a springboard for you to talk about sleep health in the mattress category as well as in the bedding category.
Right Sarah? I mean, all
Sarah: of it works together Of course. And you know, we really thought about this through and through as we were thinking about even the p o P that we wanted to give retailers. We know. We’ve never launched a collection of this size before, right? And asking a retailer to bring on a suite of 20 different products is a lot to ask of a retailer.
And what we’ve done really is created. Point of purchase materials where retailers can bring in as much inventory as they want, but they don’t have to. There’s beautiful things that we have done, like our designer Kelly, um, hand chose certain arrangements of products to help show, help retailers show someone how to layer the bed correctly, and it’s all.
Can be done dtc. This is, you know, give us an opportunity to put some material in your stores, but you don’t have to carry all of this inventory. Business is different today, right? And when you launch or you think about going into, can I tell a sustainability story or more of a natural story in my retail environment, we didn’t want that to feel overwhelming and we didn’t want that to be a burden financially.
And I think that anybody who’s interested in learning more can reach out to the peer care team and find that we’re really ready to support you at a retail level. No matter how you wanna jump into the game,
Mark Kinsley: you can always hit up my buddy Pure Care, Kayla, oh, on Twitter, pure Care, Kayla. So I know that that’s.
She’s the best. Dr. We, what did we miss? Did we miss asking you something or do we miss a message that you want to, to leave us with? I’m
Andrew Weil: excited about these products. I can’t wait to, you know, use them myself. I have some of them here now,
Sarah: but I don’t wanna, he’s got some early samples that I sent him home after the photo shoot and, um, there’s a couple that he was dying for.
We’re getting product in. It lands in less than a month, everyone. Um, we’re thrilled. We can’t wait
Andrew Weil: to have it. Well, and I have ideas for future products. I want them to do, you know, I hope we will eventually do a mattress. Uh, I want to do a dog bed and, and, uh, you know, my dogs are asking for that , so one, one day.
Mark Kinsley: I like the pipeline that we, we just got a little glimpse into the future. Thanks for. Letting us look into the crystal ball. Well, I hope it all happens. Uh, I wish you both well, Sarah, it’s good to see you, Dr. Wild. It’s so great to spend some time with you. Quinn. What did I miss? So you gotta take us outta here.
Mark Quinn: Nothing at all. I, I, I’m with you Kinsley. I, I’m so grateful that you guys are doing this, uh, Dr. We, what you’re doing to serve people and the purpose in how you approach your business and, uh, picking a good company like Pure Care and doing that good work and, and kind of. You know, blasting through this crazy industry that we’re in and, uh, you know, standing for something good and important.
And that’s so great. And I, I guess there is one more question. Kinsley, Dr. We, have you ever been on a mattress podcast? This good ?
Andrew Weil: Never. Never.
Mark Kinsley: Yeah. I thought, thank you for saying that. We often get that . I thought you thought you were gonna say, Hey, if anybody’s listening, go watch the YouTube version. And I thought you were gonna say, who has a better beard?
Dr. We or Kinsley?
Mark Quinn: Yeah. Well, I think it’s gonna have to be Dr. Wild. If you’re listening to this right now, go check out Dr. We, uh, at dr wild.com. Sarah, what are the ways to get connected with you? Give us those,
Sarah: uh, details. Absolutely. I would love to hear from you directly. You can email me at sarah b peer care.com. Um, and reach out.
Let’s start a conversation. I’m excited to, to chat with you about what this collection is about and to see what works for you.
Mark Quinn: I love it. And if you’re listening right now, you’re on a treadmill, you’re in your car, be careful. Uh, we love this audience. So thanks for tuning in and wherever you get your podcast, Spotify, iTunes, make sure it can go check it out and leave us a nice review and.
Share this. There’s a lot of people who would love to hear about Dr. We and peer care and all the great things that they’re doing. So, uh, just uh, forward it out to all your friends and, uh, get everyone around this awesome campfire. Sarah, Dr. We you are awesome. Thank you for being with us today. Thank you
Sarah: guys.
