During the last podcast with SSB’s Melanie Huet and Derek Miller, the subject of mattress brands came up.
Do brands matter? Should they matter to you?
There are traditional brands, trade brands, brands that started online, and, of course, private label.
With many retailers adopting private label programs, should you care about carrying brands in your store?
Do consumers prefer certain mattress brands over others? Or, are people so confused they don’t care.
In this episode, we dig deep into the brand conversation and talk about where the shift may happen and why.
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