Partnerships between mattress companies and sports teams just make sense and, Mattress Firm signing on as Major League Baseball’s (MLB) newest corporate sponsor is big news for the industry
As the league’s Official Sleep Wellness partner, the brands will launch a Season of Dreams Sweepstakes where fans and contestants can win one-of-a-kind VIP experiences throughout the year.
The Season of Dreams sweepstakes will run at three key points of the baseball season:
- Memorial Day (May 26, 2022 – June 16, 2022): one winner and one guest will win a VIP experience at MLB All-Star Week
- Fourth of July (July 1, 2022 – July 22, 2022): one winner and one guest will win a VIP experience in Dyersville, IA for MLB at Field of Dreams presented by GEICO
- Labor Day (August 22, 2022 – September 12, 2022): one winner and one guest will win a VIP experience during the MLB Postseason
“We always have our fans in mind when we develop new partnerships like this one with Mattress Firm,” says Noah Garden, MLB Chief Revenue Officer. “Launching this creative Season of Dreams Sweepstakes at the outset of our collaboration shows a real commitment to baseball fans across the country. Baseball can provide Mattress Firm a valuable platform to reach millions of new fans and we look forward to working together on these initiatives.”
This also gives Mattress Firm an opportunity to maximize brand exposure during MLB Jewel Events—including the MLB All-Star Game presented by Mastercard, the T-Mobile Home Run Derby, MLB at Field of Dreams presented by GEICO, and the Postseason.
“As the nation’s largest mattress specialty retailer, we are honored to team up with Major League Baseball as their official sleep wellness partner,” says John Eck, President and CEO of Mattress Firm. “At Mattress Firm, our mission is simple – we want to help Americans sleep better. We believe it’s essential to partner with organizations that share our belief that sleep is a vital component of good physical health. I’m confident this partnership will help bring awareness to the importance of prioritizing quality rest because sleep is at the center of health and wellbeing.”
Mattress Firm isn’t the only company in our industry partnering with sports teams—ChiliSleep which recently partnered with the FSU football team as well as the Reds and the Mariners.
Could this be the start of a trend?