If you don’t remember Pokemon Go, let me refresh your memory. Pokemon Go is a mobile app that allows you to “hunt” for the creatures from the hit card game Pokemon. Using augmented reality, people basically walk around their cities or neighborhoods catching 3D virtual Pokemon. There are different Pokemon to be found in different locations, and some are rare, which gives people incentive to use the app often and in new places. Read More
Quick: Without Googling it, how long has Purple Innovations been around? It may surprise you to know that the company formed more than 25 years ago and started out making wheelchairs. When people wanted comfier seats, the founders used the same gel grid technology that would later be used in their mattresses. Read More
There are over 425,000 children in foster care in the U.S., and every two minutes a new child enters the system. Internationally, UNICEF approximates that 2.7 million children live in institutional care. If you're alarmed, good. When I was introduced to this issue by my mentor and the founder of Sleep Train (a chain of mattress stores in the western U.S.), Dale Carlsen, I was determined to hold myself accountable for making some positive change for these children in need. Read More
Imagine this: The year is 2035. You’re on your way to your first day of work at Future Sleep, a mattress manufacturer that uses high-tech equipment to help make the job easier. After your self-driving car parks itself, you ride your hoverboard to the entrance and facial recognition technology confirms your identity and allows you to enter the building. Then you head to your locker to grab your augmented reality glasses. Read More
Every bed needs sleep accessories—and though our industry doesn’t always approach it this way, sleep accessories have more to do with selling mattresses than they do selling accessories. Read More
While many industries spent last year scrambling to stay afloat, the furniture and mattress space got an unexpected tailwind that propelled them almost a decade ahead in terms of technology and sales. Read More
In 2014, Broad River Retail had just a single salesperson who sold more than one million dollars in product during the calendar year. The next year that number went up to four, then seven and by 2017 they had 17 people surpass seven figures. Read More
If you’re a smaller mattress retailer, do you approach e-commerce in the same way as the top 100 retailers? Do you have an in-house team looking specifically at how your shopping cart is used or which keywords are best for SEO? Read More
It’s 6:22 p.m. on a Tuesday night, which means in approximately eight minutes all crazy bedtime hell is about to break loose as my husband and I join forces to tackle the notorious bedtime routine for our three children. Read More
When we have trouble doing certain things and people tell us to sleep on it, they don’t mean it literally. But it should be taken literally! Read More
Once every decade. That’s how often a customer walking through your door shops for a mattress. This is your one chance to transform that person’s life by putting them on a path to better sleep. Read More
Before I wrote about the mattress industry, I wrote about the outdoor furniture business. As I was thinking about the similarities between the mattress category and outdoor furniture, I came across a delightful connection that I didn’t expect to find. Read More