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Beating The Odds: From Bartender to Businessman to Beating ALS

During his childhood, Wes Roberts lived in a hotel in Devil’s Lake, North Dakota. Early on, Wes’ dad taught him and and his legendary cousin, Mattress Firm co-founder Harry Roberts, the rules of the schoolyard—keep out of trouble, but know how to throw the first punch. 

After learning the ins-and-outs of the hotel business, Wes began bartending and, eventually, opened up a bar  he operated for thirteen years and hosted up-and-coming names in the music industry. The bar business wasn’t a permanent plan because he’d made a promise to his mom that he wouldn’t raise a family in a bar. So, when Wes met his wife  after a car accident that dislocated and broke several bones, he sold the business and began selling furniture for Jack Smith at American Bed in Houston. 

With a love of people and talent for communication, it wasn’t surprising he met an Edward Jones agent who encouraged him to try his hand at financial planning. From there, he opened up the first Edward Jones branch in Alaska and eventually went on to win the top earner award for the entire company. 

Successful businessman doesn’t paint the full picture of Wes Roberts. He’s a tough hockey player who also loves singing and playing guitar. Wes has completed 10 marathons, got his first tattoo at 64, and, after being diagnosed with ALS, changed some of his passwords to “F U A.L.S” as a reminder on how to start each day. Listen to this heartwarming story as Wes reminds us that no matter the circumstances life gives you, your outlook is what matters most. YAMBAILY!



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