Spring Air International, a top U.S. bedding manufacturer, is reimagining its renowned Four Seasons brand exclusively for distribution by its premier dealer base.
The new collection will be unveiled to dealers at the Summer Las Vegas Market by invitation only. The pre-show will feature five beds with different comfort options and suggested retail prices ranging from $1,599 to $2,599, while the full collection will be launched in January.
The original Four Seasons concept was introduced by Spring Air in the 1990s, featuring two-sided mattresses with high-quality wool on one side and cooling fibers on the other. The upcoming collection goes beyond traditional double-sided beds and focuses on year-round temperature regulation for all four seasons. The beds incorporate premium materials such as Joma Wool, Serene foam, and Talalay latex.
To complement the collection, Spring Air has developed marketing materials inspired by classic ski resorts. The visuals include vintage posters and lift ticket invitations. The top of bed presentations feature lodge-inspired tartan plaids, tweeds, herringbone patterns, etched leathers, and various designs representing cool and warm sides of the mattresses.
Spring Air emphasizes the exclusivity of the Four Seasons brand, and major retailers are expected to rename the beds on their floors to align with well-known vacation resorts in their respective regions. The company aims to provide a premier experience for its loyal dealers, rewarding their dedication by granting them the first look at the new collection.
Spring Air International, founded in 1926 and based in Woburn, Massachusetts, is a leading bedding manufacturer in the U.S. It is widely recognized as a trusted consumer brand and serves retail customers nationwide. The company also has an extensive international network, with its products being produced in nearly 50 countries.
