With 2022 already nearly halfway in the books, Nationwide Marketing Group has its sights set on creating a memorable and engaging experience at its August PrimeTime show — one that will put the outdoor category in the center spotlight.
While momentum around outdoor products has yet to ease up as consumers continue to invest beyond the four walls of their homes, Nationwide is preparing an outdoor showcase that brings the experience together for PrimeTime attendees.
“PrimeTime has always been about more than just the buying opportunities,” says Nationwide President and Chief Member Advocate Tom Hickman. “When we bring our members and the rest of the independent channel together, we want them to discover things that they can take back to their stores and implement right away. Our PrimeTime Backyard in Orlando is just one way we’ll look to inspire our members at this show.”
Building on the PrimeTime Backyard concept that debuted in Phoenix earlier this year, the PrimeTime Backyard in Orlando will include vendors from nearly every category, showcasing products in a lifestyle setup. Food and flavors will be a central part of the atmosphere, and attendees will also see products on display from various outdoor furniture and consumer electronics brands.
“The PrimeTime Backyard is all about giving retailers the chance to see the outdoor category in action, in a very natural way,” says John Laing, director of appliances and outdoor for Nationwide and the driving force behind the outdoor experience at PrimeTime. “It’s a great opportunity for our members to rethink how they showcase these products, both inside and outside their own stores. And for those who maybe never considered merchandising the category, this experience will be a wonderful introduction to a new vertical that’s both fun and profitable.”
In addition to the expanded emphasis on the outdoor category, PrimeTime will feature the same educational, buying and networking opportunities that have made the show a must-attend for Nationwide members, including:
A two-day expo featuring over 1,000 can’t-miss Show Specials and Cash Back offers from vendor partners
Targeted merchandising sessions on home appliances, consumer electronics, and furniture and bedding
More than 100 hours of education, available exclusively through the Nationwide Learning Academy