Obviously we’re coming out of Covid. It’s all going back reinforcing what we used to do. Our salespeople, we had to get them to sell again because they used to clerk. Do we have our inventories now at the right level? Do we have the right marketing and budget set for promoting?
‘Because we need to promote now, not just let the business come in the door, have standup sales meetings. Do things like bringing vendor partners in to do training. There’s online tools that are available for the dealers, but it’s really a focus from the owner on down that they’re reinventing and refocusing on sales.
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