During a period of reduced retail foot traffic, many retailers are responding by adjusting advertising, reconsidering mattress offerings, or cutting costs.
However, Chris Taheny, senior VP of sales at DreamFit, suggested a different approach at Nationwide’s Prime Time event.
He advised retailers to focus on boosting sales by promoting accessories alongside mattresses. Taheny emphasized viewing items like sheets and pillows as essential, not add-ons, and treating the accessories program as vital as the mattress selection.
He urged retailers to assess their accessory offerings, aiming to enhance the shopping experience, reduce exchanges, and encourage repeat business through engaging displays and associate training.
DreamFit, a bedding solutions provider, champions this approach.
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