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In our book, “Come Back To Bed,” we talk about the importance of defining what business you are in. Are you in the mattress business or are you in the life improvement business? It’s an important distinction because they deliver much different margins and require a different approach in just about every aspect of your business.  Read More
Let me start by saying that I have known Alan Vonderhar from Miskelly Furniture, also known as Dr. V, for a few years now, and he is one of my favorite people in the industry.  Read More
When Tempur-Pedic came on the scene, they changed everything as it relates to how the industry looked at co-op advertising. Long-form 30-minute shows taught people about this new space foam that you can sleep on, which evolved into shorter 30/60 second spots, followed by the Ask Me campaign that had them playing a totally different game than the “S” brands.  Read More

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