 Hey Fam, It’s Adrienne!The guys are back from Vegas Market! This week, Dos Marcos talked all things Vegas Market – foot traffic, innovations and about Quinn’s secret desires. Brrr!!! It’s cold!! Especially as the “cold war” continues among mattress companies!Is your store under-performing? Check out the advice from the Retail Doctor and how to increase store performance by 60%! Also, did you know Jeff Rose won a jeep? Plus, how do people think about getting good sleep? Check out exclusive research conducted in partnership with Nationwide Marketing Group. Have something to share? Text our Podium number at 843-627-2672. |
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Who Stole the Show at Vegas Market 2022
Problems own sleep.
If you can diagnose and address your customer’s sleep issues, you can solve their sleep problems.
Enter the Vegas Market of 2022.
5 Strategies for Handling Under-Performing Stores
What does under-performing mean?
It can mean different things to different people, but if you ask the Retail Doctor, he says the secret is to focus on 60% of your employees.
Read or listen to this article now to find out the 5 tips he has for increased store performance!
News and Headlines
Emma to Debut Smart Mattress at Vegas Market. The smart bed features three zones of independent support per side—the shoulder, lumbar and hip—which will respond through a real-time automatic setting.
Englander Expands Supreme Collection, Enhances Marketing Assets. Englander will introduce three new latex hybrid models in its Supreme collection at the upcoming Las Vegas Market and show how its suite of marketing assets can strengthen the selling story for retailers.
Bedding Industries of America Takes Majority Stake in Illinois Sleep Products. Bedding Industries of America (BIA), has acquired a majority interest in Chicago-based Illinois Sleep Products, Inc. (ISP), and ISP’s current management team.
Serta Announces the Nationwide Rollout of Serta Arctic. Serta Arctic mattresses have an exclusive three-part cooling system called REACTEX which actively disperses heat away from the body, resulting in a bed with 15 times better cooling power than previous product lines that feels up to five degrees cooler when compared to the leading cooling mattress.
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Lifeloom to debut new frictionless sheets at Las Vegas Market. Lifeloom is making headlines for being the first company to receive FDA clearance for its sheets and pillowcases. Their scientifically tested products are proven to improve the ability to keep cool and move freely in bed by more than 50%. Retailers heading to the upcoming Vegas market can get a free pillowcase.
Data Digs
How Do People Think About Getting Good Sleep?
Here’s a tidbit from the research we did in partnership with Nationwide Marketing Group.
We asked more than 2,000 recent mattress buyers how they achieve good quality sleep. Mattresses were at the bottom of the list while sleep aids were number one and exercise number two.
Ugh.
What can we do? Make sure your marketing connects mattresses to the life-changing benefits of great sleep. Don’t assume people understand that a mattress has a massive impact on their sleep quality. Remind them that we spend a third or our lives on that sleep surface so it better be a good one.
Hungry for more useful data? Get the full report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
P.S. Don’t forget to register for Nationwide PrimeTime coming up February 5-8 in Phoenix, Arizona!
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Quinn is reading…
The Heart Of Business by Hubert Joly former CEO of Best Buy.
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The Underwear in My Shoe with Brett Russo.
In episode 33 of Just Stories with BT, Brett sits down with Amazon best-selling author Brett Russo, who’s book, “The Underwear in My Shoe: My Journey Through IVF, Unfiltered,” uncovers the not often talked about world of IVF in a funny, and raw way that you NEED to read.
Fun & Folly
100 tips for a better life…it’ll make you think.
Get after it FAM! This your new morning alarm clock (warning: not for little ears)!
Haha! This message will self destruct. Well, once your intended recipient opens it.
Foot Traffic Drivers
Need helping getting more people to your store?
Here’s an idea…
Offer click-and-collect. Shoppers love the convenience of buying online, but shoppers also like instant gratification- so marry the two! Offer products online that you have in-stock and in-store and limit those purchases to in-store pick-up. It accomplishes the sale and gets the shopper into your physical store where you can create connection and show them in-store only products they may not have seen online.
On the hunt for more foot-traffic-driving ideas?
Pick up a copy of Kinsley and Quinn’s #1 Amazon bestselling book, “Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love with Your Store.”
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This is Mark and Mark’s advice column and it’s bound to get weird.
Everyone needs a little advice now and then.
You can ask us anything. Just don’t expect an obvious answer.
Launching a new marketing campaign and need feedback? We’ve got your back. Naming your first born son? No problem. Trying to break the world record for most sprinkles on an ice cream cone? We know a guy.
Or, text your question to our Podium number at 843-627-2672. We’ll publish our advice here in the newsletter and on fam.news.
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