Englander Expands Supreme Collection, Enhances Marketing Assets. Englander will introduce three new latex hybrid models in its Supreme collection at the upcoming Las Vegas Market and show how its suite of marketing assets can strengthen the selling story for retailers.
Serta Announces the Nationwide Rollout of Serta Arctic. Serta Arctic mattresses have an exclusive three-part cooling system called REACTEX which actively disperses heat away from the body, resulting in a bed with 15 times better cooling power than previous product lines that feels up to five degrees cooler when compared to the leading cooling mattress.
Here’s a tidbit from the research we did in partnership with Nationwide Marketing Group.
We asked more than 2,000 recent mattress buyers how they achieve good quality sleep. Mattresses were at the bottom of the list while sleep aids were number one and exercise number two.
What can we do? Make sure your marketing connects mattresses to the life-changing benefits of great sleep. Don’t assume people understand that a mattress has a massive impact on their sleep quality. Remind them that we spend a third or our lives on that sleep surface so it better be a good one.
Hungry for more useful data? Get the full report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
The Heart Of Business by Hubert Joly former CEO of Best Buy.
The Underwear in My Shoe with Brett Russo.
In episode 33 of Just Stories with BT, Brett sits down with Amazon best-selling author Brett Russo, who’s book, “The Underwear in My Shoe: My Journey Through IVF, Unfiltered,” uncovers the not often talked about world of IVF in a funny, and raw way that you NEED to read.
Haha! This message will self destruct. Well, once your intended recipient opens it.
Foot Traffic Drivers
Need helping getting more people to your store?
Here’s an idea…
Offer click-and-collect. Shoppers love the convenience of buying online, but shoppers also like instant gratification- so marry the two! Offer products online that you have in-stock and in-store and limit those purchases to in-store pick-up. It accomplishes the sale and gets the shopper into your physical store where you can create connection and show them in-store only products they may not have seen online.
This is Mark and Mark’s advice column and it’s bound to get weird.
Everyone needs a little advice now and then.
You can ask us anything. Just don’t expect an obvious answer. Launching a new marketing campaign and need feedback? We’ve got your back. Naming your first born son? No problem. Trying to break the world record for most sprinkles on an ice cream cone? We know a guy.