Hey Fam, It’s Adrienne!
Summer is on the horizon and all of God’s people said, “AMEN.” Yet, what does this mean for your sales? Do you experience the summer slump? If you do, not to fear! Check out tips and strategies offered in the Amazon Bestseller, ‘Come Back to Bed’ and in the latest Dos Marcos episode.
Do you ever feel like big retailers are getting bigger? That’s because they are and you need to do something about it.
Also, are you certain you’re in the mattress business or are you in the home improvement business? It’s an important distinction and the former doesn’t always include the latter…and it should. Find out why this matters.
Does your community care about shopping local? According to our exclusive research with Nationwide Marketing Group, 72% of people care about buying local, but of those shoppers, 52% still bought from a large franchise retailer. Why? Find out how you can change this and secure the sale.
Have something to share? Text our Podium number at 843-627-2672.
Dos Marcos Show
Salvage the Summer Slump and Outsell the Competition
How can you salvage the summer slump and outsell your competition? By giving your customers an experience when they walk into your store and adding value to their lives. How do you do this? Check out the tips and tricks offered in this week’s episode.
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72% of People Care About Buying Local
The FAM partnered with Nationwide Marketing Group to survey 2,000+ recent mattress buyers and found that 72% of respondents said buying local is important.
Out of the people who said buying local is important, 52% reported purchasing from large chain retailers or online.
What can you do?Make sure everyone in your market knows what it means to be a local business and why shopping at your store is better. Build value in everything you do and don’t be afraid to think of creative ways to stand out!
Hungry for more useful data? Get the full report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
Big Retailers Are Getting Bigger And It’s Time To Fight Back
In the furniture world, it seems as if big retailers are getting bigger and more successful—and that goes for big box stores, large independent retailers, and more.
If that’s the case, is the day looming where Goliath crushes David? Or do smaller retailers still have a shot on the playing field?
Are You Really In The Mattress Business?
Are you in the mattress business or are you in the life improvement business? It’s an important distinction because they deliver much different margins and require a different approach in just about every aspect of your business. How so?
What’s the FAM Into?
Rachael is Listening to…
“Ha! What day is it, and what is happening? My tastes in music are ridiculously eclectic. If I am cooking, I prefer the Frank Sinatra Radio on Pandora, or uplifting dinner jazz. When I work out each morning, I like super upbeat electronic music! Sunday mornings with coffee are always with “Beach Bar Radio” on Pandora, which is a laid back mix of chill vibe songs.”
Adrienne is Watching…
“Selling Sunset, season 5, just like the rest of America. I don’t know what it is about a show that showcases multimillion dollar homes I will never be able to afford, but it’s the perfect ‘netflix and chill’ type of show that’s binge worthy and doesn’t require a lot of brain power to keep up!”
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Fun & Folly
It’s International Harry Potter Day! Started in 2012, the day marks the occasion of what infamous battle in the popular book series…
On this day in 1921, what state imposed the first ever sales tax?
Counting sheep? In England, five sheep were rescued off the roof of a nearby house after they jumped over a gap in the fence.
Here comes the bride…down the aisle of a 747!
Foot Traffic Drivers
Need helping getting more people to your store?
Create a registry for newlyweds!
Wedding season is upon us, and marketing to young newlyweds could give you a billion in profits! Offer opportunities for newly engaged couples to create a registry in your store for mattress and furniture pieces for their new home. Create online shopping links for guests to be able to contribute funds towards or allow for click-and-collect options wherein guests purchase furniture that the couple can pick up after their wedding.
Bonus! After the wedding, send an invitation to the couple to return to the store and offer a 15% discount on any items remaining on their registry!
On the hunt for more foot-traffic-driving ideas?
Pick up a copy of Kinsley and Quinn’s #1 Amazon bestselling book, “Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love with Your Store.”
Retailers Love Englander. For more than 125 years, Englander has been making mattresses you’d recommend to your mom. See what real retailers have to say in these videos.
The Queen Loves Us. Sure, Prince Harry and Megs are on the outs with the Royal Family, but the Queen still loves Spink & Co. Their farm-to-bedroom luxury mattresses are fit for the Queen and ready for your retail floor. Find out more about how they grow luxury beds.
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