Unskippable: How to Win at TV (again) with Cost-Effective Streaming Ads
What's new? Esquire Advertising is the only company whose data is integrated with streaming TV giant Roku. That two-year integration project led to a cost-effective way for retailers to advertise on streaming TV and hyper-target the right people.
Why it matters? Many retailers built their businesses on television ads and when consumers cut the cord and got rid of cable, many advertisers disappeared from their audience's living rooms.
Meet Eric Grindley, CEO of Esquire Advertising. His team is revolutionizing streaming TV ads for furniture, appliances, and mattress retailers.
Go deeper. Watch this episode (above) to understand:
the state of streaming ads
how to effectively deploy your dollars
how to measure return on your ad spend for streaming TV ads
Yes, there is a simple way to track return on ad spend (ROAS).