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Hey Fam, It’s Adrienne!
Happy 2022!
Iv Culp and Jeff Veach from Culp Inc. joined Dos Marcos to kick off Season 7! Plus, don’t miss 5 creative ways to drive foot traffic in the New Year.
Have an idea you’d like to share or a question we can answer? Text us on our Podium number at 843-627-2672
Dos Marcos Show
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The Culp Experience: How Speed, Innovation and Agility Define the Company Culture
Robert George Culp Jr.’s nickname was “Bullet,” but he wasn’t an actual gunslinger.
He earned his nickname after helping establish Culp Inc. as the best in the business for providing top-shelf upholstery fabric with the shortest turnaround time. Speed was his goal, and quality and service was his game.
In this episode, we sat down with current Culp CEO Robert George Culp IV, also known as “Iv” to the rest of the world, and Jeff Veach, Vice President of Sales and Marketing for Culp, to discuss the secret sauce that has turned the company into an industry powerhouse.
Listen and subscribe to the Dos Marcos Show on:
Furniture
5 Immediate Ways You Can Drive Foot Traffic To Your Store
It’s 2022, and there’s no time like the present to start looking at creative ways to drive foot traffic to your store.
Listen or read the article below for five ideas you can deploy right now to attract more traffic to your store, courtesy of the book “Come Back to Bed.”
Did you miss the first 5 traffic drivers we offered a few weeks ago? No worries! Find it here.
News and Headlines
There’ s a new book about the relationship between the furniture industry and High Point University by Dr. Richard R. Bennington that takes you on a deep dive.
Leadership changes are happening as Purple CEO, Joseph Megibow bows out and former President and CEO of Footwear and the athletic brand New Balance, Robert DeMartini, takes his place.
Nationwide Marketing Group will continue to focus on the Shopper Decision Journey at its upcoming PrimeTime event, to be held February 5-8, 2022, in Phoenix, Arizona.
Data Digs
56% Bought from Furniture Stores and Sleep Shops
Research conducted in partnership with Nationwide Marketing Group showed that, combined, furniture and mattress stores attracted more than half of all recent mattress buyers.
Here’s the full breakdown of where 2,000+ mattress buyers made their purchases:
- 25.1% — Online
- 24% — Furniture Store
- 21.5% — Sleep Shop
- 14.5% — Big Box
- 6.8% — Warehouse Club
- 6.5% — Department Store
- 1.6% — Shop TV
Hungry for more useful data? Get the full research report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
P.S. Don’t forget to register for Nationwide PrimeTime coming up February 5-8 in Phoenix, Arizona!
What’s the FAM Into?
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Kinsley’s Tool Belt…
Check out this video I made for you with my favorite new tool.
It’s called Loom and I’m using it (a lot). You can create quick videos that are really easy to share via a link.
I mainly use it to send clear feedback to creative teams. We’ve been working on a series of product videos for Englander and with Loom I can explain exactly what needs changed and avoid the potential for confusing emails. Loom has a bubble on screen that records your face, so it personalizes the experience and adds a friendly-factor to all your feedback.
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This Made Quinn Think…
I watched this video on TikTok by creator Ava Mistruzzi. The analogy is spot on. Don’t waste time worrying about yesterday. You can’t change your failures or your successes from the previous day. You can only look ahead and work with what you have. Great perspective for the new year.
Fun & Folly
Best shot ever? Third grade teacher Ms. Fitz sinks a full-court shot that elevates her to hero status.
That’s 43,435 night’s of sleep. The world’s oldest person has turned 119!
“Brad was like, no it’s not.” It may sound fishy, but a man and his co-worker Brad heard a loud crack of thunder and fish rained from the Texas sky.
Foot Traffic Drivers
Need helping getting more people to your store?
Here’s an idea…
Meat Your Mattress.
Dustin Schmidt with America’s Mattress gave customers a $300 Omaha Steak Family pack with any iComfort or Beautyrest Black. This idea drove traffic to his store because, let’s face it, people like meat. And good mattresses.
You can do this at your store, too. Offer a $300 Omaha Steaks gift card with any purchase of a specific high-dollar item. Or better yet, partner with a local butcher to support small businesses. Try to move a specific mattress model and market the giveaway with a gift card.
Want to do a summer-focused theme? Include appliance accessories such as grills, televisions, and outdoor kitchen appliances!
On the hunt for more foot traffic driving ideas?
Pick up a copy of Kinsley and Quinn’s #1 Amazon bestselling book, “Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love with Your Store.”
Advice Column
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This is Mark and Mark’s advice column and it’s bound to get weird.
Everyone needs a little advice now and then.
You can ask us anything. Just don’t expect an obvious answer.
Launching a new marketing campaign and need feedback? We’ve got your back. Naming your first born son? No problem. Trying to break the world record for most sprinkles on an ice cream cone? We know a guy.
Or, text your question to our Podium number at 843-627-2672. We’ll publish our advice here in the newsletter and on fam.news.
Listen Up
Listen to this newsletter!
Subscribe to our audio stories podcast and Adrienne will bring you five minutes of furniture and mattress news you can use.
Plus, you’ll get audio versions of every must-hear article posted on The FAM.
Or, subscribe and listen on Spotify.
