Southerland will introduce its redeveloped American Sleep line at the upcoming Summer Las Vegas Market, which includes hybrids and two-sided mattresses.
The line consists of 43 models in four separate collections: American Sleep, American Sleep 2-Sided, American Sleep Gel and American Sleep Gel Hybrid – each of which offers firm, plush and pillowtop models. In addition, all of the beds in these groups have perimeter-edge support through a combination of coil systems and high-density foam layers positioned along the edges.
The American Sleep grouping has eight styles priced from $699 to $1,699 in queen, and the American Sleep 2-Sided line encompasses nine styles and is priced from $799 to $1,499 for queen.
In the American Sleep Gel group are four styles, ranging in price from $999 to $1,999 for queen. The Gel Hybrid has six styles and is priced from $999 to $1,999 in queen.
“As an independent manufacturer, we can offer our retail partners the opportunity to expand their assortments with exclusive brands that appeal to a broad spectrum of consumers,” says Bryan Smith, president and chief executive officer of Southerland. “Through the years, American Sleep has been one of our most successful brands, gaining placement at specialty sleep shops and national retailers alike. This relaunch allows us to further extend our placements with retailers within the same geographic area that already carry our Signature collection, offering them an alternative brand that maintains the quality, customer service, and value that Southerland is so well known for.”
The relaunched line also includes newly styled ticking—with a more contemporary design and cooling—and the use of cooling memory foams and latex in the build. All of the beds in the American Sleep brand can be used on adjustable bases.
Southerland’s Las Vegas showroom is located in Building B, suite 965 of the World Market Center, and the revamped line will be available at retail by the third quarter.