ISPA is over, and now the real work begins.
Manufacturers are busy fulfilling orders, retailers are busy finalizing their spring and fall offerings and people are eagerly looking ahead to what the seasons bring.
As we close out this year’s #ISPAEXPO, we wanted to bring you a “sounds of ISPA” episode. If you weren’t able to attend, we’re bringing the ISPA to you. It’s an abbreviated combination of some stellar elevator pitches and additional insights into some of the industry’s most exceptional products being offered. We hope you enjoy it and look forward to seeing you at next year’s ISPA Expo!
FULL TRANSCRIPT
Mark Quinn
We went to Orlando, Florida for the ISPA Expo. That’s right. The International sleep Products Association Expo in it was amazing. We saw everything from mattress recycling machines to innerspring systems that are brand new to the market and everything in between including bases in bedframes. We got it all. So stick with us. We’ll be back in 30 seconds.
Okay, so if you’ve ever worked a show, right, so you’re at market, you’re at an expo, you know how difficult it is, because you’re having people come in nonstop one after the other. And you’re having this discussion, the same one over and over again, right? So you got to get it tight. You got to get your product elevator pitch really buttoned up so that you can hit them hard, get their interest and then bring them through the rest of your show. Right. So that’s the way we got to do it. Well, at the expo, we got a chance to see a lot of different companies and we heard some really great elevator pitches, and that is what we’re sharing with you today.
Christina Pennant
Christina Pennant, Creative Director of cool home fashions. This is our caviar collection. It matters because it grounds everything from luxury and performance. This is our new cooling feature. The reason why this has triple cooling is because it has three levels of cooling from colour. So it’s not just pee in a regular form. All three shades of colour in here are all PII. So this is taking the full face calling of performance to the highest level, but a very strong geometric, the colour balance plays well it’s got highs and lows, that sprinkle of salt and pepper. It gives that level and dimension that works on your floor. And then also works from an E commerce perspective. So this has everything in terms of performance on that visual element
Mark DesJardin
Mark DesJardin boxes used to be like this high, and now can be like this high. So by try folding the mattress, we’re able to put more onto a pallet and you can actually fit a king sized bed into this. But this goes back to like what’s important about what is in the mattress. So how you build the bed are you building with the materials that can recover from putting it into a box like this, but we’re going from doing a 40 to 43 inch high box down to a 30 inch box 16 inch by 16 inch by 30 inches high. And you can put a king sized mattress in there gotta be ways to get more beds onto a truck more beds onto a pallet, take a foot out of the box, use less material and make sure that we’re using materials that are either biodegradable, compostable can be recycled. When you’re manufacturing How do you do more beds per person more beds per square feet. With hiring be such an issue. We want to make sure that we’re doing things that are ergonomically safe for customers like so like less movements as they’re going through it. And then going as fast as possible going straight for that match has been built. We went right into a package and getting it out to the door.
Matt Anderson
So zonked is a company that started off importing finished covers and fr materials from Asia. We have our own production facilities in El Salvador. And we also contract production around the world. We source globally, fabrics and other raw material items from different suppliers in Turkey, India, Mexico, the United States and Asia. We bring those all together in our production facilities, whether in the western hemisphere or in Asia, and we convert those into finished Matrice fabrics and other products for our customers are deployed to their plants. We ship them up real time through the Gulf of Mexico on a very, very quick turn basis eliminating port congestion in California and other facilities offering low cost, high quality rapid execution into the US market on average, we’ve been able to help them remove to people per mattress production line and help them to dedicate those hours and those available bodies to other parts of the plant to keep their production flowing. What we’ve been focusing on our solutions to deploy fr Integrated Technologies into covers that eliminate the need for somebody to be putting fire socks on in the plants. Now historically, the pushback on our inherent covers is they don’t feel very good and they don’t perform very well. We have launched a new technology here at market, which has transformed how those products feel and how they are perceived by our customer base. These are some of the kinds of solutions that we hear at zonked workout. And I’m Matt Anderson Chief Commercial Officer reach out to me with any questions or comments.
Jacob Polevoy
We embrace was pretty much invented about 20 years ago. Knickerbocker saw a need to really reinvent the old bedframe mattresses were no longer flippable box springs no longer had box springs and everything was going to that one sided mattress. A couple of the manufacturers came to us and said build us pretty much a bulletproof bed frame for lack of a better term, make it so there’s no flexing no motion transfer we needed for these one sided mattresses. So we came out with these products. There’s zero motion transfer, which is the way beds are built today. So they complement that support story. So it’s a zero motion transfer bedding support system and they look terrific. If you think about it adjustable bases are very popular. There’s a big gap between the adjustable base down to the commodity bed frame. So these products retail from $99 to 399. And they basically fill that gap between the adjustable base and the commodity frame so they fill they fill that price point they fill that gap and a retailer can basically add margin and add dollars to every everyday bedding ticket.
Tim Witherell
So this is Flexicore. Flexicoor are fine gauge, wire 19 and a quarter gauge, 14 turn coil that is constructed using all ultrasonic welded, no glues in the process. So it’s 100% sustainable, potentially 100% recyclable about 3000 coils per unit per queensize unit. So high coil count, high functionality, great feeling product.
Georg Hoefler
Hey Georg from Logic Data, and I’m business development manager for adjusting the basis and the cool thing about our basis is that all our moms are truly UPS shippable they all models come in one box, no matter the size 20 XL King, singer King singer cat King, always in the same box. All sizes below 130 inch 150 pounds. So perfect for E commerce for drop shipments, space saving for cash and carry retail you just can get them into the back of your car, carry them home. Ideal for narrow hallways for elevators, our products are ready to assemble very easy to assemble, so you don’t need any tools. You never have to flip the whole bet. The heaviest part to lift while assembling the bed is probably 25 pounds. Just a few screws unnecessary low teens to set up the bed in, I would say five minutes. Our top model the Cosmo Viana is the only UPS shippable wallhugger in the market. So we saw that feature kind of went away throughout the last years because everybody focused on ship ability. And we were able to include this feature again, and at the same time be ups suitable we exchange parts of the base so it’s not necessary for a technician to go into a house and exchange a motor or do some some work on the product in the bedroom. You just dismantle the bed as you set it up, like five minutes. Get the broken part out of the bed and replace it with a new one that we send to the consumer.
Doug Gaffey
Doug Gaffey with Atlanta Attachment, Senior VP of sales. What we have here is our 1314 AR, which is our automatic, pocketed coil recycling machine. It solves a problem that we’ve had in the industry that we’ve all kind of neglected, but we’re putting it at the forefront of our industry, we’re able to take the metal spring and extract it out of the pocket of material, separating it making it two viable recyclable products. We see it both from landfills, recycle centres, manufacturers, this could fit into retail locations as well. In a current manufacturing facility, if they have defective products, they turn around, it’s going into a landfill, it’s being bailed out for the most part, there’s no solution for it. So if they had this in their facility, they could turn around and take the coils out, at least get the metal back to where the metal needs to be. The polypropylene could be taken to another resource as well. So they’re able to control and maintain within their own facility their their level of scrap and being able to take it and send it to a dump talking about this for probably a good 10 years in the industry. Now there’s a solution that’s out there for
Ila Farshard
I’m Ila Farshard, and I’m responsible for Vita Talalay. We make a product that is both vacuumed and freeze freeze, the vacuuming creates round cells and the freezing creates the open cell structure around cell structure leads to a good bounce because something that is perfectly round is also able to bounce very well. So if you compare that to memory form, you can see that the energy goes to waste. So it’s important to be able to turn in your sleep. It can show you here that the airflow is going fire the part that is most easy so here you can see that the airflow vitality is better than that of a memory foam. One I wonder what if you got me into Nate, what did you get me into? So I know I’m sure we know we need to. So what is also very nice about our product, our product is made naturally so we have patented and that that is that it’s free of any toxins. There are no carcinogenic, mutagenic or reproductive toxins are no material from we protect the plantation and the wildlife around the plantation so that you can always be sure that you’re doing a sustainable and make a good choice.
