Mattresses have been on shelves next to some strange items over the years. But what happens when mattresses are sold everywhere.
How do brands battle the commoditization of the category? Is it better to be visible in nearly every channel, or protect the brand and build value with consumers?
Dos Marcos digs in.
Did you hear PureCare is offering Dos Marcos listeners 30% off opening retail orders! Email firstname.lastname@example.org for more info. It’s happening for a limited time. Get stocked up on sleep essentials for the holiday selling season.
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