Pantone introduced its 2022 Color of the Year, Very Peri, a dynamic periwinkle blue hue with a vivifying violet-red undertone.
Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness.
Very Peri helps us to embrace this altered landscape of possibilities, according to Pantone, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, Very Peri places the future ahead in a new light.
“We are living in transformative times. Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through,” the company said in a release. “As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”
Laurie Pressman, vice president of the Pantone Color Institute, adds, “The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer. Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”
