Plus, did you know that 64% of people don’t plan to test rest their next purchase? Check out exclusive research conducted in partnership with Nationwide Marketing Group.
Have something to share? Text our Podium number at 843-627-2672.
Dos Marcos Show
Lifeloom: The Story of the First FDA-Cleared Sheets
Have you ever thought of sheets as a medical product? This week on the Dos Marcos Show, Quinn and Kinsley chat with the Co-Founder of Lifeloom, Brad Siepp, who helped create the world’s first FDA-cleared sheets.
Blind adventurer Erik Weihenmayer delivered the opening keynote at PrimeTime and shared a powerful message with attendees about how to use challenges and adversity to propel their businesses to new heights.
Retailers need to focus on fitting people for the right mattress.
The FAM partnered with Nationwide Marketing Group to survey 2,000 mattress buyers and discovered that 64% said they would likely purchase their next mattress without trying it in person.
Ready for a shocker? More than half of people who bought a mattress from a furniture store or sleep shop said next time they buy a bed they don’t feel the need to try it first.
Side Note: Of those who purchased online this last time, 96% do not plan to try before buying the next time they purchase.
There’s still hope for those willing to work. If you sell mattresses, you know that sometimes it’s difficult to get people to actually lie down. If somebody wants to buy and bolt, sell ‘em a bed! But remember to build value in getting fitted for the right mattress. Explain pressure relief and support and how each person is unique. Build value in everything you do and why it matters.
Hungry for more useful data? Get the full report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
What’s the FAM Into?
Adrienne just bought…
A new set of bathroom towels. We haven’t purchased towels since we got married almost 13 years ago. We recently gutted our master bath and a new set of towels was necessary.
Invest in Google SEO. We know it doesn’t seem to correlate—how does SEO drive foot traffic? People are simply lazy. When they decide they want to buy something, be it online or in-store, most often they’ll type in the product in the google search bar. The first few businesses that pop up are likely to get the sale.
Why? Because they’ve invested in good SEO, they have the product to offer and if it’s a reasonable price, the consumer will purchase with little to no effort.
Foot traffic doesn’t always have in-store, it can be online too. Don’t lose out on easy sales for lack of a well-planned and executed digital presence.
The Queen Loves Us. Sure, Prince Harry and Megs are on the outs with the Royal Family, but the Queen still loves Spink & Co. Their farm-to-bedroom luxury mattresses are fit for the Queen and ready for your retail floor. Find out more about how they grow luxury beds.
This is Mark and Mark’s advice column and it’s bound to get weird.
Everyone needs a little advice now and then.
You can ask us anything. Just don’t expect an obvious answer. Launching a new marketing campaign and need feedback? We’ve got your back. Naming your first born son? No problem. Trying to break the world record for most sprinkles on an ice cream cone? We know a guy.