When the pandemic threw businesses a curveball, there was no option to simply stop working, and virtual events came to the rescue.
And for our industry, these events not only provide retailers in the mattress industry with valuable information, education, networking, and buying opportunities, but it helps save them time—a valuable commodity in today’s fast-paced world.
Nationwide Marketing Group has found ways to keep dealers and retailers engaged through virtual events, and this week the Nationwide Furniture and Bedding and PrimeMedia teams will be on hand at the Las Vegas Market to facilitate the first-ever Las Vegas Market Live virtual experience.
“Las Vegas Market Live offers independent dealers across the country an opportunity to see the latest innovations and introductions from the show, even if they weren’t able to come to the show in-person,” says Nationwide vice president of furniture and bedding, Mike Derro.
Las Vegas Market Live will build on what Nationwide accomplished over the course of the past 12 months with virtual events like Furniture Market Live, PrimeTime Early Access, and multiple Virtual PrimeTime events.
In Vegas, the event will feature a series of conversations with an array of vendor partners who will be at the show, along with new product demonstrations and training, updates from Nationwide’s Furniture and Bedding team, and more. While geared towards dealers who can’t make the trip to Las Vegas, the experience will also help retailers at the show catch up on anything they might’ve missed.
“Las Vegas Market Live is a powerful tool for dealers who are attending the show in person,” explains Jeff Rose, senior director of merchandising for furniture and bedding. “There’s so much to see and do at World Market Center that it can be a challenge to visit every partner you’d like. Everything we capture for Las Vegas Market Live will remain available after the show, so it’s a great place to check in for the showrooms you weren’t able to visit in person.”
Nationwide has already lined up myriad vendor partners to participate in the Las Vegas Market Live experience, including Ace Casual, Bedgear, Best Home, Capel Rugs, Coaster, CordaRoy’s, Corsicana, DreamFit, Eastman House, Elk Home, Ergomotion, Hiend Accents, Human Touch, I Love My Pillow, Klaussner, Leather Italia USA, Legends, Leggett & Platt, Malouf, Mohawk Home, Osaki Chairs, Porter Designs, Powell, Purecare, Resident Home, Serta Simmons Bedding, Tempur+Sealy International, W. Silver, and more.
Dealers interested in participating in the Las Vegas Market Live experience can subscribe to receive text or email alerts to be notified when new content drops. And they’ll be able to easily connect with key contacts from participating manufacturers and the experts on hand from the Nationwide Furniture and Bedding team.
“The PrimeMedia team is excited to work with so many great partners at market, and not only will we be bringing their showroom experiences to dealers as part of Las Vegas Market Live, we’ll also be capturing training on their latest product introductions and innovations,” says Nationwide PrimeMedia’s Mike Whitaker. “Those training programs will debut in the coming weeks, exclusively for Nationwide Members, in the Nationwide Learning Academy online. We’re excited about this robust expansion of new furniture and bedding content, as it will continue to assist the teams of our member companies in remaining the most knowledgeable and helpful in their markets.”