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Mattress Moves: Shifman Enhances Website and Diamond Expands Product Lineup

Shifman Mattress has launched a completely redesigned website to simplify the shopping journey for consumers and drive them directly to Shifman’s retail partners to make a purchase. 

A few new features include:

  • Dream Match, a quiz that asks the consumer eight questions designed to present three bed options available at nearby retailers, providing both product details and store information. Dream Match is offered throughout the website to encourage consumers to find a bed and retailer match.
  • A retailer portal that offers information and materials accessible by individual roles at the retail store, such as store owner, manager, buyer, sales associate or marketing.
  • Consumer-centric content, which was based on studying customer service calls that came directly to Shifman over a period of several months. This led to improved FAQs, product care such as how to properly flip a two-sided mattress, health and wellness articles, and customer reviews generated by Google and partner review programs.

In other news, Diamond Mattress introduced new mattresses and pillows at the Las Vegas Market, including the company’s first natural and eco-friendly mattress collection, Ethos. 

Ethos is offered in three profiles, and the two-bed program features Diamond’s patented nested coil and zoned support system, latex, GOTS-certified Joma wool, and an organic cotton fabric cover. 

Diamond will also debut its first complete pillow program with three distinct merchandising options in Easy, Cooling, and Organic adjustable pillows. Each pillow is made in the U.S. and contains CertiPUR-US shredded foam fill that can be removed or added for customized comfort. 

The Easy adjustable pillow has a Tencel fabric zippered cover and zipper inner. The Cooling option offers a cooling technology fabric cover, while the Organic pillow has a GOTS-certified organic cotton cover. The pillows can be roll-packed and compressed with bed-in-a box (BIB) mattresses. For more information, visit

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