When I was 12 years old I would wake up on Sunday morning in Houston, Texas and watch professional wrestling.
This was before the WWF, I’m talking about guys like Andre The Giant, The Von Erich dynasty and Dusty Rhodes. My brother and I would watch and then throw pillows on the ground and practice body slamming each other before we had to go to church… those were the days.
When they cut to commercial, this crazy guy Jim McIngvale (Mattress Mack), would do a live spot ringside talking about his furniture business, and then he would take money out of his back pocket, jump up in the air, and tell his audience that “GALLERY FURNITURE REALLY WILL, SAVE YOU MONEY!!!!!!!!!”
I had no idea at the time how much influence he would have on me later in my life. But Mack hasn’t made an impact on just me, he has made a dent in the entire industry and his community.
I first met Mack in 2008 when we launched the concept bed Starry Night at the Consumer Electronics Show when I was working for Leggett and Platt. After a private demonstration of the bed in Las Vegas, he loved the concept so much he literally jumped in the air with excitement because that kind of innovation fired him up! (I agree with Simon Sinek, it’s funny how you connect with people that believe what you believe.)
Later on, I heard him speak at an industry event and my respect for his approach to business grew even more. Not long ago, I picked up his book Always Think Big written back in 2002 and I wanted to share a few of my thoughts.
Mack believes that if you THINK BIG, great things will happen and he even gives you a road map to make this happen:
- Vision: In order to accomplish something big you have to see it first. Promoting your business is one thing. Sponsoring a major college football bowl game as Mack did is something different. Brainstorm with your team and do not limit yourself in any way and see what happens. It doesn’t cost you anything to dream big but if you don’t, you will be missing out on some really good stuff.
- Sense Of Entitlement: If you don’t believe that you are entitled to win it’s never going to happen. Hoping for a good result is nice, but absolutely expecting it to happen is a much different way of looking at things.
- Action Plans: If you don’t have a plan then failure is certain. Set the goal, assemble the team that will get it done, understand the opportunity and the obstacles, and then make it happen! Don’t get excited and rush off half-cocked. Been there? 🙂
- Managing Resources: Some retailers complain that they don’t have the big budgets to do some of the things they want to do, and to these guys I say stop making excuses. Mack didn’t have those big budgets early on at Gallery but he didn’t let that stop him, he simply got creative.
If you lack resources, do not let that deter you, just look around and find a way to take one step at a time to reach your goal. Some of the best ideas out there don’t cost you anything at all, it’s just a matter of being intentional about pushing towards your goal.
You need to have realistic expectations and be careful in how you manage your resources, but you also have to be careful not to allow this to limit your thinking. Start small, get creative, and create the momentum that will take you to something big.
When I think about the best retailers in our industry, they are similar in many ways.
They have figured out a way to connect to their consumers in an emotional way creating a preference for their stores. They deliver a great shopping experience with unique products and a strong selling process. They put the consumer at the center of everything they do, and they value innovation at every level.
McIngvale is without a doubt, one of the best.