Urban legends are often tangible and the story usually taps into an emotion of fear or excitement. The stories have just enough truth to be believable, yet the premise is fairly simple. Why do urban legends stick around? It is because they follow a simple marketing method for SUCCESS.
In today’s episode, Mark and Adrienne discuss 6 “sticky ideas” from the book, “Made to Stick” which covers why some ideas survive and others die. In a nutshell, all marketing ideas should try to incorporate at least one of the six SUCCESS points (and the truly genius marketing plans hit all 6).