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How to Spend Your Time: Tiger King, Live Chat, and E-commerce

Many mattress stores are closed, or at a minimum, adjusting business practices to comply with social distancing and shelter-in-place mandates.

As a mattress retailer, what should you be doing right now? How should you invest your time? Jennifer Danko is the Vice President of Technology for Nationwide Marketing Group and the founder of Site on Time

Jennifer Danko

Jennifer has tips on how to invest your time and where to place your focus: live chat and selling online are the two biggies. 

Beyond setting up live chat to engage with customers on your site and getting your website ready to sell, Jennifer provides some valuable insights on how Google and other search engines are showing local search results. There are steps retailers can take to be visible when local customers search for products. Be sure to listen to the tips on Google Shopping and how it can impact your business.

Nationwide has launched a section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

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At the end of this episode, we played this song from founder and CEO Michael Magnuson. Thanks, Mike! We love the creativity and positivity during a difficult time.

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