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How to Build a Business that the CEO of Sleep Train Wants to Buy

What happens when you are young, newly married and get laid off the day before Thanksgiving? If you are Ron Gonzales, you create a five store furniture and mattress franchise known as Christian’s Mattress Xpress.

It wasn’t easy and success most certainly didn’t come overnight, but little by little—beginning with wholesale liquidated furniture and then turning to unfinished wood furniture, Ron built a business that caught the attention of heavy hitters, one of whom was Dale Carlsen of SleepTrain.

Listen or watch as we discuss the infancy of developing a business, how to create strategy, and learning from the best on training and development.

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