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Evils of Nectar’s Forever Warranty at Retail

Like many digitally native brands, Nectar started by selling online.

Recently, the upstart moved into retail and started selling at Mattress Warehouse’s 250 stores. Nectar guarantees their product “for as long as you own the mattress.”

In this episode Dos Marcos dig into the impact on retailers and RSAs when navigating the sale of a lifetime warranty.

Will consumers be confused why a $3,500 mattress has a 10-year warranty while the $699 Nectar has a forever guarantee?

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