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Ep. 17: Wedbush Equity Research Analyst – Seth Basham

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Seth Basham is in as good a position as anyone to see where the mattress industry is headed.

As an equity research analyst for WedBush Securities, Basham covers all of the pure-play public mattress companies — like TSI, Sleep Number, and Purple — in addition to a number of other companies in big-ticket retail categories with similar industry dynamics.

In this episode (recorded 12/16/22), Jeff and Mike get his thoughts on the state of the industry, the competitive landscape, pandemic hangover, tactics that are winning (and losing) in the marketplace, the outlook for 2023, the future of Mattress Firm, and more.

About the “Mike It Up” Podcast:

Hosted by’s Mike Magnuson and Jeff Cassidy, “Mike It Up” delves into the most strategic issues facing mattress companies today, revealing actionable insights that can help retailers and manufacturers grow and protect their businesses. A key focus area is the rapidly changing consumer journey, leveraging both soft and hard data derived from GoodBed’s unique vantage point sitting at the intersection of consumers, retailers, and manufacturers for the past 12+ years. More details here:


GoodBed is an independent information resource that is trusted by millions of consumers to help them find and buy the right mattress. GoodBed provides shoppers with expert editorial coverage based on the mattress industry’s most comprehensive product testing framework, powerful search tools like the GoodBed Quiz, and access to more than half a million unbiased consumer reviews. For retailers and manufacturers, GoodBed offers cost-effective opportunities to attract new customers and to enhance the online reputation of their products and stores by leveraging GoodBed’s industry-leading independent review platform. More details here:

Be sure to subscribe to Mike It Up through your preferred podcast platform so you don’t miss an episode.

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