Hey Fam, It’s Adrienne!
We’ve got a busy week…
Imagine being able to create your own mattress in real-time. From selecting fabric to changing colors to customizing patterns. Does it seem too good to be true? It isn’t. This week, Dos Marcos sat down with Christina and Holly from Culp Inc. to chat ISPA and customer experience. At ISPA Expo 2022, coming March 8-10, Culp will unveil an incredible thread-to-cover mattress experience. It’s a game changer you can’t afford to miss.
How do you get the most out of your sales team? Don’t miss the Retell Podcast episode one with Doug Stewart! Ray Allegrezza predicts the future and explains why there may be some rough(er) roads ahead! And, give a huge welcome to Charlie Malouf! His new podcast, Stories from the River, is now part of The FAM!
Have something to share? Text our Podium number at 843-627-2672.
Dos Marcos Show
Culp’s Thread-to-Cover 3D Mattress Making Experience
Culp Inc. is a well-known name in the industry because of their innovative culture and how they create cutting edge customer experiences—and ISPA 2022 will be no exception to this reputation. Starting with their thread-to-cover collections, Culp is offering an innovative design process that provides efficiency, sustainability and intentionality for their customers.
Listen and subscribe to the Dos Marcos Show on:
How to Get the Most Out of Your Sales Team
In episode one of Doug Stewart’s ReTell Podcast, the industry and leadership guru talks team goals, support and…peer pressure? Yes. And it’s a good thing!
56% of Consumers Bought from Furniture Stores and Sleep Shops
Research conducted in partnership with Nationwide Marketing Group showed that combined, furniture and mattress stores attracted nearly half of all recent mattress buyers.
Here’s the full breakdown of mattress buying channels:25.1% — Online24% —Furniture Store21.5% — Sleep Shop14.5% — Big Box6.8% — Warehouse Clubs6.5% — Department Store1.6% — Shop TV
What can you do with this data? Ensure that you’re offering customers the conveniences of shopping online with the benefits of buying from a furniture or mattress store. Make it easy to transact, promote proper mattress fittings and highlight extra services like free mattress removal.
Hungry for more useful data? Get the full report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
Ray’s Ramblings: 2022 Outlook, Caution: Rough Road Ahead
Ray is chatting ongoing supply chain issues, and size and pain points at the cash register. Are you prepared?
News and Headlines
The FAM caught up with Mike Derro, vice president of furniture and bedding at Nationwide Marketing Group, during Nationwide’s PrimeTime event in early February to talk about a new private label product line from TSI, Sherwood, and Nationwide.
When it comes to in-store events, many often talk about how to get people in the door but don’t talk enough about the actual in-store events. Here are four simple tips for creating retail events that will drive more sales.
The furniture industry and City of Hope, one of the largest cancer research and treatment organizations in the U.S., mark 57 years of philanthropic partnership this year.
What’s the FAM Into?
Adrienne is Watching…
I just finished Inventing Anna which is the new Netflix show on the real life story of Anna Delvy (Anna Sorokin). It’s a binge-worthy show and it makes me wonder why such smart people can’t use their powers for good?
Kinsley’s Obsessed With…
I’m loving the LumeCube Mobile Creator Kit XL. It’s a 5-foot tripod, light, and microphone that works with my iPhone. I also grabbed the inline charger which adds extra height and keeps your gear powered up. Most of us are walking around with an incredible camera in our pocket, we just need sound, light, and stability to grab great video. I wanted something that fit all the way inside my backpack. The form-factor on this kit is killer. I’m a big fan.
Charlie Malouf joins The FAM!
In his debut episode, Broad River Retail’s CEO is chatting with his business partner and COO, Manny Rodrigues. Catch the first two episodes of Stories From The River now!
Fun & Folly
⛰ On this day in history…Yellowstone National Park was established!
🚴🏽♂️ An Idaho Man Breaks 52 world records in a year! You won’t believe what he now holds the record in.
🌖 Is it an alien moon? Scientists believe they’ve discovered a new moon and it’s unlike any other moon that’s ever been found!
🎢 Rollercoasters were invented to keep Americans from…sinning?! As a deterrent from entertainment like saloons and brothels, rollercoasters were designed as an alternative form of entertainment.
Foot Traffic Drivers
Need helping getting more people to your store?
Here’s an idea…
Spruce up your curb appeal. Right or wrong, people like pretty things and their furniture stores are no exception. Even if you have the best prices in town with the best customer service, sometimes it comes down to whether you look the part.
As spring is coming (really, we think the second winter is over) now is the time to start designing your exterior! Think planters, window boxes and updated landscaping around the front of your store.
Don’t have the space for flower and plants? Utilize balloon garlands and sandwich boards with fun displays and handwriting. You don’t need to do a lot to pack a big punch!
On the hunt for more foot-traffic-driving ideas?
Pick up a copy of Kinsley and Quinn’s #1 Amazon bestselling book, “Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love with Your Store.”